• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Iowa to Tesla: Stop test-driving your cars in our state

By
TIME
TIME
Down Arrow Button Icon
By
TIME
TIME
Down Arrow Button Icon
September 25, 2014, 10:47 AM ET
Automobiles On Display At The Auto Mobil International Show
A Tesla Model S automobile, manufactured by Tesla Motors Inc., stands connected to an electrical charger at the Auto Mobil International (AMI) automotive trade fair, at Leipziger Messe in Leipzig, Germany, on Friday, May 30, 2014. Car sales in Germany, Europe's largest market at about one-quarter of deliveries, fell 3.6 percent in April, while Italy's gain was just 1.9 percent. Photographer: Krisztian Bocsi/Bloomberg via Getty ImagesPhoto by Bloomberg—Getty Images

This post is in partnership with Time. The article below was originally published at Time.com.

By Matt Peckham, TIME

If you want to check out one of Tesla’s (TSLA) newfangled electric rides before buying one, you can add Iowa to the list of states to steer clear of.

That’s because Iowa’s transportation department is telling Tesla Motors to stop offering test drives in the state because doing so is illegal, reports the Des Moines Register. Iowa’s DOT apparently said the test drives–conducted by Tesla in West Des Moines earlier this month–were illegal because Tesla isn’t a licensed auto dealer in Iowa, and that state law bans auto manufacturers from selling vehicles directly to consumers.

Trouble is, Tesla doesn’t sell through traditional franchise outlets, and the company has no franchises dealer relationships anywhere in the U.S. If you want to buy one of billionaire Elon Musk’s ballyhooed electric super-cars, you have to transact directly with the company. Unless you’re filthy rich and/or casually profligate, that’s going to be a tall order for most buyers, considering the base price on a Tesla Model S starts in the $70,000 range and surges by tens of thousands from there.

Note that driving Tesla cars in Iowa is perfectly legal. It’s just the test-driving or selling through a storefront part that’s the problem.

Forbidding car makers from selling directly to the public sounds odd, but in fact auto manufacturers are prohibited from selling directly to consumers in nearly every state. In Texas, for instance, Tesla has two show galleries, one in Houston and another in Austin, but as Tesla itself notes on its website:

In an effort to comply with the current laws, employees at these galleries are prevented from discussing pricing and the reservation process. This includes any discussion on financing, leasing, or purchasing options. Also, galleries cannot offer test drives. The store’s interactive kiosks are also amended to remove pricing. Lastly, we are unable to refer the customer to another store out of state. This puts Tesla at a serious disadvantage and inhibits our ability to reduce misconceptions and educate people about Electric Vehicles and the technology. Furthermore, people are forced to leave the gallery frustrated, lacking sufficient information about the car and the brand.

There may be a political element to the kerfuffle as well: the Registernotes franchise auto dealers in states around the country have worked with dealers associations to keep Tesla out, presumably threatened by Tesla’s unconventional sales model. In fact, it was Iowa’s Automobile Dealers Association that tipped the DOT off to Tesla’s test drives in West Des Moines, says the Register.

But not allowing auto manufacturers to sell directly to the public may be harming consumers, argues a 2009 competition-related advocacy report on the U.S. Department of Justice’s website. The paper advocates “eliminating state bans on direct manufacturer sales in order to provide automakers with an opportunity to reduce inventories and distribution costs by better matching production with consumer preferences,” and notes that economic arguments for states’ bans on direct auto sales that cite holdup or free-rider issues “are not persuasive because competition among auto manufacturers gives each manufacturer the incentive to refrain from opportunistic behavior and to work with its dealers to resolve any free-rider problems.”

About the Author
By TIME
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Photo of MacKenzie Scott
SuccessMacKenzie Scott
MacKenzie Scott’s historic $20 million donation to a community college is now mired in controversy amid ongoing investigation
By Sydney LakeFebruary 19, 2026
5 minutes ago
two men pose for photo
CryptoCryptocurrency
American Express and Visa alumni raise $4 million for Rhythmic, which partners with brands to provide financial products for their customers
By Carlos GarciaFebruary 19, 2026
42 minutes ago
trump
EconomyTariffs and trade
Trump’s tariffs are a ‘dirty tax’ that will make the $38.6 trillion national debt crisis even worse over the long term, top analyst says
By Nick LichtenbergFebruary 19, 2026
52 minutes ago
Jackson points as he speaks.
Workplace Culturediversity and inclusion
From mom-and-pops to Goldman Sachs, Jesse Jackson’s vision for American business sparked a revolution
By Jacqueline MunisFebruary 19, 2026
1 hour ago
Two software engineers
SuccessCareers
Exclusive: Google report warns that only 5% of workers are AI fluent—and they’re likely losing raises and promotions as a result
By Preston ForeFebruary 19, 2026
1 hour ago
laid off
CommentaryJobs
The billion-dollar justification: why AI giants need you to fear for your job
By David StoutFebruary 19, 2026
2 hours ago

Most Popular

placeholder alt text
AI
Thousands of CEOs just admitted AI had no impact on employment or productivity—and it has economists resurrecting a paradox from 40 years ago
By Sasha RogelbergFebruary 17, 2026
2 days ago
placeholder alt text
Asia
Bill Gates pulls out of India's AI summit at the last minute, in the latest blow to an event dogged by organizational chaos
By Beatrice NolanFebruary 19, 2026
7 hours ago
placeholder alt text
Personal Finance
You need $2 million to retire and 'almost no one is close,' BlackRock CEO warns, a problem that Gen X will make 'harder and nastier'
By Sydney LakeFebruary 17, 2026
2 days ago
placeholder alt text
Economy
Top Trump advisor furious about true cost of tariffs being revealed, vows to punish New York Fed for ‘worst paper’ ever in history
By Jake AngeloFebruary 18, 2026
19 hours ago
placeholder alt text
Personal Finance
Current price of silver as of Wednesday, February 18, 2026
By Joseph HostetlerFebruary 18, 2026
1 day ago
placeholder alt text
Success
As boomer and Gen X bosses retire, working from home will make a major comeback, new research predicts—and you have work-life balance loving Gen Z to thank
By Orianna Rosa RoyleFebruary 17, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.