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By Laura Lorenzetti
July 25, 2014

Amazon’s (AMZN) disappointing second-quarter earnings continued to batter its stock price Friday — and the pain may not stop any time soon.

A number of analysts have either downgraded or reduced their price target for the online retailer’s stock, issuing caution as they wait to see when CEO Jeff Bezos’s high-spending ways will pay off.

B. Riley & Co., Raymond James (RJF) and CRT Capital have all downgraded the stock. At least eight other outfits have reduced their price target for Amazon, including Bank of America (BAC), Deutsche Bank (DB), Robert W. Baird & Co. and Citigroup (C).

Analyst outlooks are a key indicator of market expectations. Banks and investment firms depend on analyst reports to guide how they allocate their funds, so a downgrade from a prominent analyst could spell trouble ahead for Amazon’s stock as investors shy away from loading up on shares of the company.

Many of the banks have readjusted their expectations because of the increased investment spending by Bezos. While Amazon’s sales over the second quarter grew an impressive 23% to $19.3 billion, expenses grew at an even faster 24% to $19.4 billion. The result was a $126 million loss for the quarter, almost twice the average analyst estimate, according to Bloomberg data.

Investors have been happy to put up with Bezos high-spending ways because of what he says will be big payoffs down the line, but analysts are starting to question that promise and have readjusted mid-term expectations. Here’s what some analysts are saying about Amazon’s future.

Scott Tilghman, B. Riley & Co.

“Having covered Amazon for the better part of 10 years, we are accustomed to the investment cycles inherent in the company’s model. However, we are finding no end to the company’s spending this time around as losses mount, estimate revisions continue to be downward-biased as mid-term returns remain uncertain.”

Neil Doshi, CRT Capital

“We believe that the investment cycle may not ease up anytime soon. As a result, we are moving to the sidelines until we can get a better sense as to when AMZN will be winding down some of these investments to drive more consistent profitability. From a loooong-term perspective, we believe that these investments are key for AMZN’s growth and ability to take share as retail dollars shift from offline to online.”

Justin Post, Bank of America

Bank of America reduced its price target “due to a lower medium-term margin profile. Despite the expected controversy about Amazon’s investment posture, we continue to think Amazon is well positioned to capitalize on the secular growth of eCommerce, cloud computing, and mCommerce.”

Ross Sandler, Deutsche Bank

“The current stage isn’t just a “investment cycle” it’s a paradigm shift with retail carrying lower margins while AWS [Amazon Web Services], other investments are permanent, and ROI on content and hardware investments uncertain. We continue to view Amazon as best positioned in the western world to win, and are once again reducing estimates and maintaining our Buy rating, which admittedly sounds like a broken record.”

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