• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

For crowdsourced security startup, a carrot and a hack

Michal Lev-Ram
By
Michal Lev-Ram
Michal Lev-Ram
Special Correspondent
Down Arrow Button Icon
Michal Lev-Ram
By
Michal Lev-Ram
Michal Lev-Ram
Special Correspondent
Down Arrow Button Icon
April 24, 2014, 11:00 AM ET

FORTUNE — What do you get when you bring a couple of former National Security Agency analysts to Silicon Valley? A crowdsourced platform for hacking into customers’ security holes and $7.5 million in funding.

Synack, the Menlo Park, Calif.-based company started by former NSA agents Jay Kaplan and Mark Kuhr, announced this morning that it secured Series A funding from the storied Silicon Valley venture fund Kleiner Perkins Caufield & Byers, along with Google Ventures, Allegis Capital, and Derek Smith (the CEO of another KPCB-backed company, Shape Security).

The startup is unique not only because of its founders’ background, but also because of its business model.

Here’s how it works: Synack finds and vets a worldwide network of security specialists — you might know them as “white-hat hackers” — and gives them financial incentives to find security holes. The researchers, some of whom are other former NSA employees, then use a controlled testing environment to try and infiltrate customers’ systems and pinpoint vulnerabilities. Synack makes money by charging a flat subscription rate to its customers, regardless of the researchers’ findings.

“The fact that we can’t find something doesn’t mean our researchers aren’t working,” says Kaplan, Synack’s CEO and one of its co-founders. “And we haven’t really seen a case where [vulnerability] submissions start dropping off.”

MORE: New cyber-threats that go bump in the night

The idea of enlisting outsiders to find vulnerabilities isn’t exactly new — Google’s (GOOG) “bug bounty” program pays independent researchers who find security flaws in its products. But, says Kaplan, most companies neither have the desire nor the know-how to publicly engage with a worldwide network of security specialists. By finding and vetting the researchers and providing safe, super-secret testing tools, Synack could provide an attractive alternative to enterprises struggling to find and patch their security risks — a broad and lucrative potential customer base.

Unsurprisingly, the company won’t actually name any customers. But KPCB general partner Ted Schlein is convinced that, given the heightened awareness of security risks, Synack will get some big names on board. “What’s happening now is the stakes are so high,” says Schlein, who also invested in security companies AlienVault and Ionic Security, among others. “Rather than being an operational nuisance, the losses today can be astronomical.”

That’s why companies are spending more money on security. And while the NSA may have a bruised reputation in light of recent domestic surveillance programs, its analysts are known to be some of the best in the business.

“The people who come out of the NSA are very marketable,” says Dan Manson, a professor in the computer information systems department at California State Polytechnic University, Pomona (who also organizes a cyber-defense competition). “You get to work with the best tools and some of the most cutting-edge projects in national security. It’s a great training ground.”

MORE: IT security is heating up. Are universities prepared for it?

Synack’s founding team has been able to attract some of that talent. The company currently employs about 15 staffers and “hundreds” of independent researchers, but will use some of its new funding to hire more people. “There’s great talent moving out of the NSA for probably obvious reasons,” says KPCB’s Schlein.

Right now, Synack’s biggest selling point is probably the caliber of researchers it can pull together. But while there’s not a whole lot of intellectual property involved in its offering, chief executive Kaplan says they have developed a technology platform to handle its interactions with customers and of course to provide a safe and private testing ground for its researchers. Synack also provides analytics and data to its customers, and Kaplan plans to develop and sell more products and services in the near future. With no shortage of cybersecurity risks plaguing corporate customers, Synack and its army of super-secret security specialists could find themselves in a growing business for years to come.

About the Author
Michal Lev-Ram
By Michal Lev-RamSpecial Correspondent
Twitter icon

Michal Lev-Ram is a special correspondent covering the technology and entertainment sectors for Fortune, writing analysis and longform reporting.

See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Graphic depicting a coin reads, Fortune Crypto: Facebook Crypto 2.0
CryptoCrypto Playbook
Facebook’s first crypto push set off a firestorm. This time around, its plans are met with a shrug
By Jeff John RobertsFebruary 27, 2026
9 minutes ago
Personal Financewealth management
The Great Wealth Transfer is already happening as millennials hitting their ‘Peak 35’ are richer than ever
By Catherina GioinoFebruary 27, 2026
44 minutes ago
Low angle view of male carpenters working on rooftop of construction frame
EconomyU.S. economy
More people are moving out of the U.S. than moving in for the first time since the Great Depression—a bad omen for the $38.8 trillion national debt
By Tristan BoveFebruary 27, 2026
1 hour ago
jack dorsey
AILayoffs
Block CEO Jack Dorsey lays off nearly half of his staff because of AI and predicts most companies will make similar cuts in the next year
By Jake AngeloFebruary 27, 2026
1 hour ago
HealthFood and drink
Chains like Sweetgreen and Chipotle are finally realizing they need to look beyond the “slop bowl”
By Phil WahbaFebruary 27, 2026
1 hour ago
Politicsborder control
‘Our heads are exploding:’ U.S. military’s “incompetence” led to a laser take down of a Border Protection drone
By Josh Funk, Konstantin Toropin and The Associated PressFebruary 27, 2026
2 hours ago

Most Popular

placeholder alt text
Innovation
An MIT roboticist who cofounded bankrupt robot vacuum maker iRobot says Elon Musk’s vision of humanoid robot assistants is ‘pure fantasy thinking’
By Marco Quiroz-GutierrezFebruary 25, 2026
2 days ago
placeholder alt text
Success
Jeff Bezos says being lazy, not working hard, is the root of anxiety: ‘The stress goes away the second I take that first step’
By Sydney LakeFebruary 25, 2026
2 days ago
placeholder alt text
Economy
Trump claims America is ‘winning so much.’ The IMF agrees, adding that Trump’s trade policies are the only thing holding it back from even more
By Tristan BoveFebruary 26, 2026
1 day ago
placeholder alt text
Success
Gen Z Olympic champion Eileen Gu says she rewires her brain daily to be more successful—and multimillionaire founder Arianna Huffington says it really does work
By Orianna Rosa RoyleFebruary 25, 2026
2 days ago
placeholder alt text
AI
Jamie Dimon says society should start preparing for AI job displacement: ‘Now’s the time to start thinking about’ it
By Marco Quiroz-GutierrezFebruary 25, 2026
2 days ago
placeholder alt text
Economy
It’s more than George Clooney moving to France: America is becoming the ‘uncool’ country that people want to move away from
By Nick LichtenbergFebruary 27, 2026
11 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.