FORTUNE — There used to be a rule that you had to be dead for at least 10 years before your face could appear on a U.S. postage stamp. That got lifted in 2011, in time for the Postal Service’s Citizen Stamp Advisory Committee to approved a 2015 series collectible commemorating Apple’s (AAPL) Steve Jobs (1955-2011).
According to the
, which on Thursday posted what it described as a top secret list of previously unannounced postage stamp subjects, the financially strapped service is trying to raise revenue by putting out stamps chosen to attract younger collectors.
This is not likely to go down well with the traditionalists at the American Philatelic Society. According to their website, the old 10-year cooling off period “allow[ed] the person’s accomplishments to be viewed in the appropriate historical perspective.”
The exceptions, the APS explained, were past U.S. Presidents, each of whom is honored with a memorial stamp on the first birthday following his death.
The design for stamps honoring Jimmy Carter, George H.W. Bush and Bill Clinton have already been approved. Designs for George W. Bush and Barack Obama — like Steve Jobs — are still in the works.