• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Current price of oil as of June 16, 2026

2

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream

3

Cursor’s 25-year-old CEO is a former Google intern who just cemented a $60 billion deal with SpaceX

1

Current price of oil as of June 16, 2026

2

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream

3

Cursor’s 25-year-old CEO is a former Google intern who just cemented a $60 billion deal with SpaceX

The bear market for classic American cars

By
Alex Taylor III
Alex Taylor III
Down Arrow Button Icon
By
Alex Taylor III
Alex Taylor III
Down Arrow Button Icon
February 14, 2014, 9:27 AM ET
Add Fortune on Google for similar content.

Baby boomers, who have been reshaping the economy for their entire lives, are doing it again, but in a less macro way. They are depressing prices in the collector car market because they’re losing interest in classic American cars from the 1950s — the cars of their youth.

The bear market in American classics stands in sharp contrast to the demand for historic exotic and foreign cars, which has strongly rebounded from its post-recession slowdown. Last August, a 1967 Ferrari was auctioned for $27.5 million — a record for a road car. A few months earlier, a 1954 Mercedes race car went for $29.6 million.

Not so for ’50s cars from the old Big Three as well as now-defunct makers like Studebaker and Packard. The evidence comes in the March issue of Car & Driver, in an article by Rob Sass of Hagerty Insurance, which specializes in insurance for antique and vintage autos. According to Hagerty’s index of prices of ’50s American classics, Sass writes, activity peaked in August 2007 and hasn’t recovered. The decline affects everything from popular favorites like the Chevy Bel Air to rarities like the Packard Caribbean convertible.

In their prime, baby boomers were big buyers. But now, Sass writes, “their interest in the hobby is starting to wane.” Nor does he see the market rebounding any time soon. The millennial generation doesn’t have a comparable level of interest. “It’s questionable whether they will care about the cars of their grandfathers and great-grandfathers — or any cars,” he adds.

Here are some data points from the post-war era of tailfins, two-tone paint jobs, and whitewall tires. The condition of the cars ranges on a scale from condition four (daily driver with visible flaws) up to condition one (perfectly clean, groomed down to the tire treads). In a few exceptional categories buyers have made money by catching the peak of the market, but the overall trend is down.

The best advice for someone considering a classic car as an investment is to buy what you love; any appreciation should be secondary to the pride of ownership — and the satisfaction of preserving a slice of history for future generations.

1957 Chevrolet Bel Air two-door convertible

Average value: $56,248-$82,458

With its sweeping lines, moderate fins, and two-tone pastel paint, this is one of the prettiest mass-production cars ever built. A car in good condition worth $72,700 in August 2010 was worth only $66,400 in December 2013, though one Bel Air is currently for sale in California at $139,500.

1955 Packard Caribbean two-door convertible

Average value: $71,204

Among other unusual features, the Caribbeans (none were hardtops), were painted in tri-tones. Only 1,926 were built during their run from 1953-56, and their production was discontinued when Packard closed its Detroit plant. Originally priced at $5,932, the Packard model has benefited from an increase in popularity in the last years of the 20th century but has suffered from a steep falloff in recent months. A car in fair condition is now worth less than $50,000 vs. $72,000 in August 2010.

1957 Ford Thunderbird convertible

Average value: $35,383-$84,219

In the last year of the two-seat T-birds, Ford built 21,380 cars. Prices have been flat since 2008 in a very active market; some 84 '57 'Birds were recently listed for sale. Cars in very good condition bring only $57,000 today vs. $59,000 in 2007.

1956 Lincoln Continental Mark II coupe

Average value: $43,932

One of the most elegant and extravagant American cars ever conceived, the Continental was designed by Henry Ford's grandson. Only 3,000 were ever built, and they sold for $10,000 apiece -- twice the price of a Lincoln convertible at the time. Today, they seem like a bargain. A top condition car is $93,000 today -- it was $110,000 in April 2009 -- and a black Continental is currently for sale in Minnesota for $23,500.

1957 Chrysler 300C convertible

Average value: $132,298

The third of the "letter-series" cars, the '57 is considered the standout, with its fish-mouth grille, "forward look" fins, and 392-cubic-inch V-8. Only 484 were produced, and rust has diminished their numbers even further. Prices for the 300C have flattened out since peaking in 2011, and you can pick up a condition four daily driver today for $105,000.

1954 Buick Skylark Sport convertible

Average value: $89,005

Pricey for a Buick when new ($5,000 vs. $3,200 for a mechanically similar Roadmaster), the Skylark was not a success at the time despite custom features like wire wheels. It was also the only Buick without portholes in the front fenders, and performance was sluggish, with zero-to-60 mph times in the 13-second range. Prices popped to around $200,000 in 2007 but have since fallen sharply. A top condition car goes for $160,000 -- nearly $100,000 less than in 2008.

1957 Ford Fairline 500 Skyliner retractable hardtop convertible

Average value: $59,586

Not rare -- production totaled 20,766 in 1957 -- but historically unique as a true hardtop convertible. Condition one cars sell for $125,000, but prices have been flat in all condition categories since 2010.

1958 Studebaker Golden Hawk coupe

Average value: $31,968

Designed under Raymond Lowey, these cars were rare when new; only 878 were sold at a price of $3,710. They are in more demand today. A black car with red tailfins is for sale in Arizona for $149,900.

1959 Cadillac Eldorado Biarritz convertible

Average value: $126,290

With twin bullets atop fins that stood nearly four feet off the ground, this Cadillac became the grandest expression of the tailfin era. Some 1,320 were produced, with an average sticker of $7,401. Prices have actually appreciated nicely, from around $100,000 in September 2006 to about $150,000 today, with top cars going for $225,000.

1953 Hudson Hornet convertible

Average value: $79,039

Popular with racers because of their smooth handling and low center of gravity, Hudsons exude the nostalgia that extends to a defunct brand. Having gotten a boost from Jay Leno, the popularity of these cars is on the upswing, with condition one vehicles commanding $169,000 today vs. $115,900 in August 2010.

About the Author
By Alex Taylor III
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

The Professional Women’s Hockey League is ready for its breakout moment
NewslettersMPW Daily
The Professional Women’s Hockey League is ready for its breakout moment
By Emma HinchliffeJune 17, 2026
1 hour ago
Kevin O’Leary slams work-life balance, saying it’s complete nonsense and founders should work ’25 hours a day, 8 days a week’
Successwork-life balance
Kevin O’Leary slams work-life balance, saying it’s complete nonsense and founders should work ’25 hours a day, 8 days a week’
By Sydney LakeJune 17, 2026
1 hour ago
Steve Ballmer
SuccessCareers
Microsoft boss Steve Ballmer once mocked Google Chrome, calling it a ‘rounding error’—Google CEO says the jab became fuel to keep going
By Preston ForeJune 17, 2026
1 hour ago
doj
LawRace
Trump’s DOJ asks judge to halt first reparations program in U.S. history
By Safiyah Riddle and The Associated PressJune 17, 2026
2 hours ago
sea
Energygas
The Iran war exposed Southeast Asia’s energy vulnerability. Now its import bill could triple to $245 billion
By Anton L. Delgado and The Associated PressJune 17, 2026
2 hours ago
knicks
Arts & EntertainmentNew York City
The Knicks have won 3 NBA titles, but their first parade was held up for 55 years by a budget crisis and a rejected $372 expense report
By Jennifer Peltz and The Associated PressJune 17, 2026
2 hours ago

Most Popular

Current price of oil as of June 16, 2026
Personal Finance
Current price of oil as of June 16, 2026
By Joseph HostetlerJune 16, 2026
1 day ago
'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
Success
'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
By Nick LichtenbergJune 16, 2026
1 day ago
Cursor’s 25-year-old CEO is a former Google intern who just cemented a $60 billion deal with SpaceX
AI
Cursor’s 25-year-old CEO is a former Google intern who just cemented a $60 billion deal with SpaceX
By Marco Quiroz-GutierrezJune 16, 2026
1 day ago
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
Big Tech
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
By Tristan BoveJune 15, 2026
2 days ago
Team USA star Ricardo Pepi grew up in a trailer in El Paso—and his parents pawned their car title to fuel his soccer dream. Now, he’s in the World Cup
Success
Team USA star Ricardo Pepi grew up in a trailer in El Paso—and his parents pawned their car title to fuel his soccer dream. Now, he’s in the World Cup
By Preston ForeJune 15, 2026
2 days ago
Current price of silver as of Tuesday, June 16, 2026
Personal Finance
Current price of silver as of Tuesday, June 16, 2026
By Joseph HostetlerJune 16, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.