• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Video: Steve Jobs on the press and Apple’s stock price

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
February 9, 2014, 8:55 PM ET


Icahn. Illustration: The Verge

FORTUNE — It’s not exactly on point, but reading Ben Popper’s piece on Carl Icahn in the Verge this weekend brought to mind a Steve Jobs Q&A from May 1997 — a few months after his return to Apple (AAPL) — when someone asked: “Steve, what do we do about the press?”

Jobs spoke for nearly two minutes before he got to the punch line:

‘The press and the stock price will take care of themselves.”

It’s fun watching Jobs tell the Apple development community — four years before the iPod and ten before the iPhone — to keep its eye on the prize: building great products.

Isn’t that what Tim Cook’s been saying since 2011?

Popper’s Icahn piece is also fun, and it helps move the Icahn v. Cook story forward:

  • It reminds us where Icahn got his billions (e.g. the looting and subsequent bankruptcy of TWA).
  • It explains what’s different — and what’s not — about Icahn’s accelerated stock buyback scheme.
  • It has launched a lively debate in the Verge’s comment stream around the proposition — put forward by a Verge reader — that “the fundamental purpose” of a public company like Apple “is to provide risk adjusted returns to its owners.”

That would be the position of a “shareholder activist,” which is what Carl Icahn calls himself these days.

The attached 2-minute video clip is taken from a 6:30 minute excerpt I posted a couple years ago. If you want the full one-hour WWDC presentation, it’s available here.

LINK: Carl Icahn 2.0: an icon of ’80s greed is back to shake up Silicon Valley

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

AIMeta
It’s ‘kind of jarring’: AI labs like Meta, Deepseek, and Xai earned some of the worst grades possible on an existential safety index
By Patrick Kulp and Tech BrewDecember 5, 2025
11 hours ago
RetailConsumer Spending
U.S. consumers are so financially strained they put more than $1 billion on buy-now, pay later services during Black Friday and Cyber Monday
By Jeena Sharma and Retail BrewDecember 5, 2025
11 hours ago
Elon Musk
Big TechSpaceX
Musk’s SpaceX discusses record valuation, IPO as soon as 2026
By Edward Ludlow, Loren Grush, Lizette Chapman, Eric Johnson and BloombergDecember 5, 2025
11 hours ago
data center
EnvironmentData centers
The rise of AI reasoning models comes with a big energy tradeoff
By Rachel Metz, Dina Bass and BloombergDecember 5, 2025
11 hours ago
netflix
Arts & EntertainmentAntitrust
Hollywood writers say Warner takeover ‘must be blocked’
By Thomas Buckley and BloombergDecember 5, 2025
11 hours ago
Personal FinanceLoans
5 ways to use a home equity line of credit (HELOC)
By Joseph HostetlerDecember 5, 2025
11 hours ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
2 days ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
2 days ago
placeholder alt text
Success
Nearly 4 million new manufacturing jobs are coming to America as boomers retire—but it's the one trade job Gen Z doesn't want
By Emma BurleighDecember 4, 2025
2 days ago
placeholder alt text
Success
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant 'state of anxiety' out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
2 days ago
placeholder alt text
Real Estate
‘There is no Mamdani effect’: Manhattan luxury home sales surge after mayoral election, undercutting predictions of doom and escape to Florida
By Sasha RogelbergDecember 4, 2025
2 days ago
placeholder alt text
Economy
Tariffs and the $38 trillion national debt: Kevin Hassett sees ’big reductions’ in deficit while Scott Bessent sees a ‘shrinking ice cube’
By Nick LichtenbergDecember 4, 2025
2 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.