Don’t cry for Apple by Philip Elmer-DeWitt @FortuneMagazine January 1, 2014, 12:28 PM EDT E-mail Tweet Facebook Google Plus Linkedin Share icons Apple vs. S&P 500: 2013 Apple vs. S&P 500: 2009-2013 FORTUNE — Apple AAPL as an investment looks very different, depending on your time frame. This could explain why long-term investors tend to be happy campers. More recent arrivals, not so much. People who tried to beat high-frequency trading algorithms in the Apple options markets may never come back. See The rise and fall of Andy Zaky.