Samsung Galaxy S3 bursts into flames – Is Apple going downhill? by Philip Elmer-DeWitt @FortuneMagazine July 9, 2013, 3:02 PM EDT E-mail Tweet Facebook Google Plus Linkedin Share icons Fanny Schlatter, 18, with bandaged thigh and burned-out Galaxy S3 FORTUNE — Did you miss the report Monday about the Samsung Galaxy S3 that caught fire in the pants pocket of a Swiss teenager, sending out shoulder-high flames and inflicting second- and third-degree burns on her right thigh? I’m not surprised. These things can happen in any device powered by lithium-ion batteries, and the news of such incidents tends to fly under the radar. Unless, of course, the device that catches fire is made by Apple AAPL . Then — whether it’s an iPod in Japan, a MacBook in California or an iPhone in Finland — the Internet lights up like a Christmas tree and doomsday pundits start weighing in. Take, for example, this Your Gadget Guide video from last March titled “Apple iPhone 5 Catches Fire – Apple Going Downhill?” Fair is fair. Where are the YouTube videos about Samsung’s decline?