• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it

2

'I literally was crying last night because I’m nervous about what I’m going to find out': a record 51% of Americans aren't 'cost secure' on health

3

Nvidia CEO Jensen Huang says electricians and plumbers will be needed by the hundreds of thousands in the new working world

1

Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it

2

'I literally was crying last night because I’m nervous about what I’m going to find out': a record 51% of Americans aren't 'cost secure' on health

3

Nvidia CEO Jensen Huang says electricians and plumbers will be needed by the hundreds of thousands in the new working world

Charlie Wolf: Apple’s iPad is clearly cannibalizing PC sales

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
September 4, 2012, 7:55 AM ET
Add Fortune on Google for similar content.

Source: Needham. Click to enlarge.

FORTUNE — Although Mac shipments grew faster than the overall PC market in calendar Q3 for the 25th quarter in a row, Needham’s Charlie Wolf sees cause for concern in latest data.

In his regular quarterly review of Apple’s (AAPL) Mac business, he notes:

  • The difference in Mac vs. PC growth rates — up 1.9% for the Mac compared with down 2.5% for all PCs, including Macs — is smaller than in previous quarters
  • Mac shipments to education fell 0.1% while overall PC sales to schools fell nearly 13.9% — the first definitive evidence, Wolf writes, that the iPad is cannibalizing PC sales in the U.S. (Apple sold nearly 1 million iPads to U.S. schools in the quarter.)
  • Overall PC shipments to the home rose 1.1% worldwide in Q3 while Mac shipments to the home fell 4.6%, an outsized decline Wolf attributes to delays in the Mac upgrade cycle.
  • The best news for the Mac: It continues to thrive in the business market. Mac units grew 56.6% in the U.S. even as overall PC sales fell 8.8%s. Worldwide, Mac business shipments increased 22.1% compared with a 4.5% decline in overall business sales.

“Notwithstanding its premium prices compared to the prices of Windows PCs,” Wolf concludes, “we expect that the Mac will continue to grow faster than the PC market, propelled by the twin halo effects emanating from the iPhone and iPad.”

Below: Three more charts from Wolf’s report.







About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Trump tries to explain why Reflecting Pool is algae green and its blue lining is peeling. Police arrest a former Olympic canoe racer on a bike ride
North AmericaDonald Trump
Trump tries to explain why Reflecting Pool is algae green and its blue lining is peeling. Police arrest a former Olympic canoe racer on a bike ride
By The Associated PressJune 20, 2026
9 hours ago
Vice President JD Vance heads to Switzerland for talks with Iran but says he will only be there ‘for a day or two’
Middle EastIran
Vice President JD Vance heads to Switzerland for talks with Iran but says he will only be there ‘for a day or two’
By Kareem Chehayeb, Bassem Mroue, Seung Min Kim, Munir Ahmed and The Associated PressJune 20, 2026
9 hours ago
A new trade war may be brewing. This time, Europe is taking a page from Trump’s playbook — ‘We no longer live in a world of pink ponies and rainbows’
EconomyTariffs
A new trade war may be brewing. This time, Europe is taking a page from Trump’s playbook — ‘We no longer live in a world of pink ponies and rainbows’
By Jason MaJune 20, 2026
10 hours ago
Shipping companies will decide when the Strait of Hormuz is truly open—not the U.S. or Iran—and the latest deal is already sowing confusion
EnergyIran
Shipping companies will decide when the Strait of Hormuz is truly open—not the U.S. or Iran—and the latest deal is already sowing confusion
By Jason MaJune 20, 2026
12 hours ago
Trump threatens to charge U.S. tolls in Strait of Hormuz for ‘services rendered as the Guardian Angel to the countries of the Middle East’
EnergyDonald Trump
Trump threatens to charge U.S. tolls in Strait of Hormuz for ‘services rendered as the Guardian Angel to the countries of the Middle East’
By Kareem Chehayeb, Bassem Mroue, Munir Ahmed and The Associated PressJune 20, 2026
12 hours ago
Who needs rate cuts? Even the Fed’s new chair admits companies are easily raising capital on financial markets amid epic stock and debt binge
BankingStock
Who needs rate cuts? Even the Fed’s new chair admits companies are easily raising capital on financial markets amid epic stock and debt binge
By Jason MaJune 20, 2026
13 hours ago

Most Popular

Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Sydney LakeJune 19, 2026
2 days ago
'I literally was crying last night because I’m nervous about what I’m going to find out': a record 51% of Americans aren't 'cost secure' on health
Health
'I literally was crying last night because I’m nervous about what I’m going to find out': a record 51% of Americans aren't 'cost secure' on health
By Ali Swenson, Amelia Thomson-Deveaux and The Associated PressJune 20, 2026
15 hours ago
Nvidia CEO Jensen Huang says electricians and plumbers will be needed by the hundreds of thousands in the new working world
Success
Nvidia CEO Jensen Huang says electricians and plumbers will be needed by the hundreds of thousands in the new working world
By Preston ForeJune 20, 2026
20 hours ago
The Great Recession’s missing children are finally bringing college’s financial crisis into sight. Welcome to the ‘enrollment volatility’ era
Economy
The Great Recession’s missing children are finally bringing college’s financial crisis into sight. Welcome to the ‘enrollment volatility’ era
By Tristan BoveJune 20, 2026
24 hours ago
A new trade war may be brewing. This time, Europe is taking a page from Trump's playbook — 'We no longer live in a world of pink ponies and rainbows'
Economy
A new trade war may be brewing. This time, Europe is taking a page from Trump's playbook — 'We no longer live in a world of pink ponies and rainbows'
By Jason MaJune 20, 2026
10 hours ago
Microsoft boss Steve Ballmer publicly dismissed Chrome as a 'rounding error'—but Google’s CEO says he used the jab as fuel to win the browser-wars
Success
Microsoft boss Steve Ballmer publicly dismissed Chrome as a 'rounding error'—but Google’s CEO says he used the jab as fuel to win the browser-wars
By Preston ForeJune 17, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.