That because Steve Jobs’ salary was $1 per year, and Cook’s is now $1.4 million, Jobs didn’t care about money in a way that somehow Cook does.
In this regard, a paragraph from my colleague Adam Lashinsky’s forthcoming book Inside Apple (release date: Jan. 25) is instructive:
In an organization that frowned on talking about money, Cook was extraordinarily frugal. Well after he had sold more than $100 million in Apple stock, he rented a modest home in Palo Alto, a little over a mile from where Jobs lived. (In 2010, Cook finally bought a house of his own, not far from his previous rental, but hardly an extravagant one. Public records indicate he purchased the house for $1.9 million, which in Palo Alto qualifies as a modest abode.) Asked why he lived so humbly, he once said: “I like to be reminded of where I came from, and putting myself in modest surroundings helps me do that. Money is not a motivator for me.”
Above: A Google Maps image of Cook’s Palo Alto home and an aerial photograph of one of many houses owned by Larry Ellison, the billionaire CEO of Oracle ORCL who is No. 3 on Equilar’s list of America’s highest paid CEOs and, from all appearances, a man who cares a good deal about money.