But phone and tablet sales are weaker, and 32% brought a TV to school, down from 73%
A relatively small survey from Hudson Square Research — 158 students in eight U.S. colleges and universities interviewed over the past three weeks — nonetheless yielded some striking results. According to a note to clients issued Monday by Hudson Square’s Daniel Ernst:
- 69% of returning students said they spent less than last year on technology and media, although PC sales were up slightly
share of computer purchases within the last three months spiked to 60%, up from 38% last year
- 32% of students brought a TV to school, down from 73% last year
- Online sites comprised 71% of student’s primary source of video entertainment vs. 28% last year
- 14% of respondents bought a mobile phone within the last three months, down from 21% last year. Smartphones comprised 73% of mobile phones, up from 69% in 2010.
- Apple’s share of recent mobile phone purchased fell to 35% from 42% in 2010, and in line with 2009 at 35%.
- 19.5% of students brought a tablet or e-reader with them to school, up from 14% last year
- Apple’s iPad fell to a 42% share from 48% and Amazon’s
Kindle fell to 46.7% from 48%. Sony’s
e-reader fell to 0% from 4%. “Other” grew to 10% from 0% last year
- No student surveyed brought either a Research in Motion
PlayBook or a Barnes & Noble
Nook to school