The hottest holiday gift in what’s shaping up as a big year for consumer electronics
Americans plan to spend 16% more on high-tech gadgetry in the 2010 holiday season than they did in 2009, according to a survey of more than 1,000 U.S. consumers conducted for Retrevo, an online shopping and review site.
And what do these gadget-hungry shoppers plan to buy? Apple’s (AAPL) iPad or tablet computer was No. 1 on their list, followed by a laptop, an HDTV, an e-Reader and an MP3 Player.
Perhaps not surprisingly, men in the 18-to-34-year-old bracket who had already purchased an iPhone were the most likely to be shopping for more gadgetry.
Here’s how Retrevo summarizes its survey’s findings:
Who’s Buying Gadgets This Holiday Season?
- 70% of 18-34 year olds plan on buying gadgets this holiday season
- 53% of 35-54 year olds plan on buying gadgets this holiday season
- 31% of those 55 years old and up plan on buying gadgets this holiday season
Gadget Holiday Spending By Gender:
- 65% of men plan on buying gadgets this holiday season
- 52% of women plan on buying gadgets this holiday season
Gadget Holiday Spending By Smartphone Ownership:
- 83% of iPhone owners plan on buying gadgets this holiday season
- 75% of BlackBerry owners plan on buying gadgets this holiday season
- 72% of Android owners plan on buying gadgets this holiday season
[Follow Philip Elmer-DeWitt on Twitter @philiped]
