The leading travel booking sites have created a website, Fairsearch.org, which details their opposition to the search giant entering their domain.
Update: Dan Primack is also covering the story on the Term sheet.
(not to be confused with ‘fare search’ – get it?) is a website put together by the major players in the online travel industry which urge the government to block the $700 million acquisition of flight booking company ITA by Google GOOG announced in July.
As you can see, most, if not all of the major players are there including those that currently use ITA’s software to power search results. ITA’s software powers major booking engines like Orbitz, Kayak and Microsoft’s (MSFT) Bing amongst many others. The group claims that if Google takes over ITA, transparency, competition and innovation in the industry will be impacted.
Online travel bookings accounted for $80 billion of the $210 billion in e0commerce in 2009. That’s 3.25 times Amazon’s AMZN sales. That’s expected to rise to $111 billion in 2014.
According to Fairsearch, Google hasn’t committed to renewing contracts with its members and behind the scenes, the airlines are also opposed to the deal.
Google posted a response on the company’s public policy blog today.
Fairsearch press release follows: