• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

U.S. Treasury has borrowed $155 billion every month of this fiscal year—and is now paying $24 billion a week in interest on its debts

2

Top Iranian officials admitted to the supreme leader that the U.S. naval blockade was crushing the economy, report says, as Trump eyes reimposing it

3

Billionaire MacKenzie Scott just donated $20 million to support America’s youth mental health, as a fifth of teens struggle with suicidal thoughts

1

U.S. Treasury has borrowed $155 billion every month of this fiscal year—and is now paying $24 billion a week in interest on its debts

2

Top Iranian officials admitted to the supreme leader that the U.S. naval blockade was crushing the economy, report says, as Trump eyes reimposing it

3

Billionaire MacKenzie Scott just donated $20 million to support America’s youth mental health, as a fifth of teens struggle with suicidal thoughts

Apple sold 14.1 million iPhones in Q4, iPad sales disappoint

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
October 18, 2010, 5:58 PM ET
Add Fortune on Google for similar content.

Shares fall in after-hours trading despite earnings of $4.64 per share on sales of $20.34 billion. Steve Jobs makes a rare appearance on the earnings call to attack Google and RIM.



Despite earnings that easily beat the Street’s expectations, Apple (AAPL) shares dropped sharply, giving up more that $18 (nearly 5.7%) in after-hours trading.

The numbers:

  • Revenue: $20.34 billion, up 66.6% from Q4 2009 and well over the Street’s $18.86 consensus
  • EPS: $4.64, up 67.6% and ahead of the $4.06 consensus
  • iPhones: 14.1 million units, up 91.4% — a solid win
  • Macs: 3.89 million, up 27.4%
  • iPods: 9.05 million, down 11%
  • iPads: 4.19 million, up 28.4% from last quarter, but lower than expected
  • Gross margin: 36.9%, down from 39.1% last quarter
  • Guidance: earnings of $4.80 on revenue of $23 billion, with GM at 36%, conservative as always

“We are blown away to report over $20 billion in revenue and over $4 billion in after-tax earnings—both all-time records for Apple,” said Steve Jobs in a prepared statement.

“iPhone sales of 14.1 million were up 91 percent year-over-year, handily beating the 12.1 million phones Research in Motion sold in their most recent quarter. We still have a few surprises left for the remainder of this calendar year.”

A solid quarter, but not what the most bullish Apple watchers were looking for. As RBC’ Capital’s Mike Abramsky put it succinctly: “Net-Net: iPhone business rolling: iPhones and Macs above expectations. iPads light.”

Jobs made a rare appearance during the conference call with analysts, addressing the competition from RIM’s (RIMM) BlackBerry and more pointedly, Google’s (GOOG) Android. He called for Android phone makers to report their unit sales and compared the two versions of Apple’s iOS software with what he said were dozens of versions of Android and at least four different Android software stores. “This will be a mess for both users and developers,” he said.

“It’s worth remembering,” he said, “that open systems don’t always win.”

“In reality, we think the open versus closed argument is just a smokescreen,” he concluded. The real issue he said, is integrated versus fragmented. “We thing integrated will trump fragmented every time.”

He also commented on the tablets coming to market, pointing out that the 7-inch screens most have are only 45% the size of the iPad’s 11-inch screen and that Google has told tablet makers not to use the current version of Android.

“What does it mean when your software supplier tells you not to use their software on your tablet?”

We lost count of the reasons not to buy Android tablets — it was at least seven. Jobs ends with this warning:

“These are among the reasons we believe the current crop of 7-inch tablets will be DOA — dead on arrival.”

This will be a transcript worth downloading.

Entering the Q&A: “I think we’ve got a tiger by the tail,” Jobs replied on a question about the iPad sales trajectory. “I think it’s going to be really really big.”

On Apple TV: “We’ve gone to a streaming model on Apple TV. It’s complete streaming. We’ve already sold over 250,000 of them. I think when we get the AirPlay stuff in place before the end of the year, it’s going to give people another reason to buy it.”

Asked what Apple will do if the market shifts to low-cost phones, Jobs tells the questioner (Bernstein’s Toni Sacconaghi), somewhat rudely, that he doesn’t get it. “You’re thinking like a hardware manufacturer in a fragmented market,” Jobs says, trying to figure out how to lower prices and assuming that the software will “somehow take care of itself.”

That’s a wrap. Will post the transcript when it’s available.

See also:

  • Five numbers that could end — or extend — Apple’s eight-week rally
  • Apple analysts’ frenzied Q4 round-up

[Follow Philip Elmer-DeWitt on Twitter @philiped]

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

German carmakers are suffering some of their worst declines ever in China as Q2 sales plunge 30%-41%
AsiaAutos
German carmakers are suffering some of their worst declines ever in China as Q2 sales plunge 30%-41%
By Chan Ho-Him and The Associated PressJuly 11, 2026
2 hours ago
Other diet fads championed by MAHA are questionable. But some science and thousands of years of human history are behind fermented foods
HealthFood and drink
Other diet fads championed by MAHA are questionable. But some science and thousands of years of human history are behind fermented foods
By Devi Shastri, Mary Conlon and The Associated PressJuly 11, 2026
2 hours ago
Global oil demand is falling, and crude prices are down. But here’s why gasoline, diesel and other refined products are still costly
EnergyOil
Global oil demand is falling, and crude prices are down. But here’s why gasoline, diesel and other refined products are still costly
By Cathy Bussewitz and The Associated PressJuly 11, 2026
2 hours ago
A man was partly sucked out of a broken window on a Ryanair plane shortly after takeoff, but fellow passengers pulled him back
Travel & LeisureAir Safety
A man was partly sucked out of a broken window on a Ryanair plane shortly after takeoff, but fellow passengers pulled him back
By Costas Kantouris, Rio Yamat and The Associated PressJuly 11, 2026
3 hours ago
Trump once suggested his Reflecting Pool renovations would last a century. It’s now being drained again after an algae bloom and peeling paint
PoliticsDonald Trump
Trump once suggested his Reflecting Pool renovations would last a century. It’s now being drained again after an algae bloom and peeling paint
By Will Weissert and The Associated PressJuly 11, 2026
3 hours ago
Iran’s supreme leader vows revenge for killing of his father after Trump threatens to launch thousands of missiles if Tehran tries to assassinate him
PoliticsIran
Iran’s supreme leader vows revenge for killing of his father after Trump threatens to launch thousands of missiles if Tehran tries to assassinate him
By Jon Gambrell, Michelle L. Price, Will Weissert and The Associated PressJuly 11, 2026
3 hours ago

Most Popular

U.S. Treasury has borrowed $155 billion every month of this fiscal year—and is now paying $24 billion a week in interest on its debts
Economy
U.S. Treasury has borrowed $155 billion every month of this fiscal year—and is now paying $24 billion a week in interest on its debts
By Eleanor PringleJuly 10, 2026
1 day ago
Top Iranian officials admitted to the supreme leader that the U.S. naval blockade was crushing the economy, report says, as Trump eyes reimposing it
Middle East
Top Iranian officials admitted to the supreme leader that the U.S. naval blockade was crushing the economy, report says, as Trump eyes reimposing it
By Jason MaJuly 10, 2026
1 day ago
Billionaire MacKenzie Scott just donated $20 million to support America’s youth mental health, as a fifth of teens struggle with suicidal thoughts
Success
Billionaire MacKenzie Scott just donated $20 million to support America’s youth mental health, as a fifth of teens struggle with suicidal thoughts
By Emma BurleighJuly 9, 2026
2 days ago
Wyoming officials say Meta’s 715,000-square-foot data center is responsible for contaminating its water system with a rare bacterium
Environment
Wyoming officials say Meta’s 715,000-square-foot data center is responsible for contaminating its water system with a rare bacterium
By Sasha RogelbergJuly 10, 2026
1 day ago
Current price of oil as of July 10, 2026
Personal Finance
Current price of oil as of July 10, 2026
By Joseph HostetlerJuly 10, 2026
1 day ago
When Erling Haaland isn’t playing for Norway in the World Cup, he's investing in a chess championship and playing an animated Viking
Success
When Erling Haaland isn’t playing for Norway in the World Cup, he's investing in a chess championship and playing an animated Viking
By Emma BurleighJuly 10, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.