Why has a free app that does essentially the same thing — and would seem to raise the same red flags for Apple — been sitting on the App Store for nearly 10 months?
The app is called RingCentral Mobile and not only does it perform most of the same functions as the Google GOOG app that’s making all the headlines — universal telephone number, voicemail, dial-by-name directory, click-to-call, call forwarding, answering rules, call screening, music on hold, etc. — it was the template on which both Google Voice, and its predecessor, GrandCentral, were built.
Moreover, unlike Google Voice, RingCentral uses VoIP — the voice-over-Internet protocol that causes AT&T T such problems. But like Google Voice, it “alter[s] the iPhone’s distinctive user experience by replacing the iPhone’s core mobile telephone functionality and Apple user interface with its own user interface for telephone calls … and voicemail” — to quote from the explanation Apple gave the FCC for why it didn’t okay Google Voice.
There are differences. Google Voice is free — or would have been if it had been approved. RingCentral Mobile is free, but it requires a subscription to RingCentral, a virtual PBX service that costs $9.99 a month for individuals and very small businesses and $99 a month for larger enterprises.
And unlike Google Voice, which is still in beta and available by invitation only, RingCentral is a profitable 10-year old company with nearly 90,000 paying customers and the backing of Sequoia Capital and Khosla Ventures.
More to the point, according to a source close to the company, RingCentral has signed a strategic agreement with AT&T to do “something much bigger and cooler that they will not discuss openly because of intense competition.”
Could this have something to do with Apple’s objections to Google Voice?
Of course, RingCentral does not pose the same existential threat to Apple that Google does. To quote the graph in Michael Arrington analysis in TechCrunch Friday that rings most true:
These are some of the issues the FCC might consider when it meets Thursday to vote on whether to proceed with a full-scale investigation.