He’s the son of a veterinarian, the oldest of four rambunctious siblings, and has been reading the Wall Street Journal since age 11, according to various online biographies. He grew up outside Philadelphia’s Main Line, near both old money and Amish frugality. He got a degree in economics from the University of North Carolina, married his wife Lynne and took a job at Atlanta’s second-largest global investment firm. He has written two books, hosts a local talk radio show, writes a column for the New York Daily News online, and runs a website filled with enthusiastic financial planning advice. (We counted a dozen exclamation points on his home page alone.)
But Wes Moss’ main claim to fame, until now, was his stint on
The Apprentice with Donald Trump
. He was fired half-way through the second season for ceding control of a Levi jeans photo shoot to a woman who, in his words, “flew into the studio on her broomstick.” In the boardroom Trump canned them both — the show’s first double-firing. “I would have at least liked my own cab,” Moss quipped on the way home.
Today he is the face of Microsoft’s (MSFT) Zune digital music player and star of Redmond’s latest Apple (AAPL) attack ad. As with the Laptop Hunter series, Microsoft goes directly for Apple’s pecuniary jugular, stacking the cost of filling a 120GB iPod with songs purchased from the iTunes Store ($30,000) against the cost of a monthly Zune Pass subscription ($15).
It’s a catchy spot, delivered by Moss with plenty of exclamation points. But it’s really an argument between two business models — à la carte vs. subscription — that the market has so far settled in Apple’s favor.
Worth a visit: Moss’ ZunePass MAX’D CALCULATOR. As you adjust the capacity of your iPod from 4GB to 120GB, the image changes, with swooshy sound effects, from tiny shuffle to big black classic. Cool.
- How Microsoft put Apple users on the defensive
- All about Microsoft’s ‘Lauren’
- Behind Microsoft’s ‘Apple tax’ gambit
- Is the Apple press falling into Microsoft’s trap?
- Apple slams Microsoft with rubber chickens
Below the fold: The Zune Pass ad, via YouTube.