“We are in the early stages of changing roles in Apple’s management structure,” Piper Jaffray’s Gene Munster wrote last week in the wake of Steve Jobs’ decision to hand the Macworld keynote over to senior vice president Phil Schiller — a move Munster characterized as “a clear message that a leadership shift is underway.”
In this analyst’s scenario, Jobs stays on as CEO — “the irreplaceable face of Apple” — but gives an increasing public role to a management team that Munster believes is one of the company’s “competitive advantages” but who, in contrast to their world-famous CEO, are virtually unknown.
So who are these guys?
We took a crack at handicapping Apple’s (AAPL) back bench last June, when Jobs’ emaciated appearance at the World Wide Developers Conference raised the issue of his succession with new urgency. (See Why does Steve Jobs looks so thin?)
Except for the elimination of one of our favorites (Tony Fadell, who left the team in November) and the disputed appointment of his replacement (Mark Papermaster, whose move from IBM is still tied up in court) — the faces haven’t changed.
Rather than repeat the exercise, we simply offer it again, in its original form, below the fold.
Handicapping Apple’s back bench

Life at Apple without Jobs may be more than just a hypothetical. The 53-year-old Silicon Valley pioneer had a malignant tumor removed from his pancreas four years ago. With fresh concerns about his health following his gaunt appearance at the World Wide Developers Conference two weeks ago, it’s fair to ask: who’s on that executive team — and which ones have a shot at ruling Apple once Jobs leaves (even if he exits years from now and not for health reasons)?
There are 11 men in all — not counting Jobs. A handful are familiar faces to the small community of professional Apple watchers. As far as the general public is concerned, they are invisible, hidden in the long shadow cast by Apple’s high-profile CEO.
Some seem more qualified to step into Jobs’ shoes than others, but judge for yourself. Here they are, as listed on the company’s Executive Profiles web page, in rough order of their chances of succeeding Steve Jobs.




Scott Forstall. Senior vice president, iPhone software. A veteran of NeXT, where he helped build the operating system that became OS X, Forstall came to Apple with Jobs in 1997. After proving himself by managing the team that released OS X Leopard, he was put in charge of software for the iPhone. “I actually have a photographer’s loupe that I use to make sure every pixel is right,” he told Time. “We will argue over literally a single pixel.” His profile was raised by public appearances at WWDC 2006 and the March ‘08 SDK announcement. In an executive shakeup three days before WWDC 2008, he was elevated to senior vice president, reporting directly to Jobs. “Forstall is the man if SJ gets to pick [his successor],” says 9to5Mac’s Cleve Nettles.

Below the fold: The also-rans.

















