Watch Microsoft’s unusual Russian Windows 10 ad by Michal Addady @FortuneMagazine July 30, 2015, 11:10 AM EDT E-mail Tweet Facebook Linkedin Share icons Microsoft MSFT began its Windows 10 ad campaign last week by having Ethan Hawke explain to us how adorable babies will grow up with this wonderful new technology, appealing to consumers’ love for smooth voices, catchy songs, and cuteness. It was beautiful. Their new Russian commercial, on the other hand, is … interesting? The ad depicts Windows software as cartoon characters. Windows 10 is a starlet getting ready for a premiere that everyone seems to be excited for, particularly the nosy paparazzi. She strikes up a new romance with the hunky Edge, Microsoft’s new Internet browser, and apparently Windows 10’s new boyfriend. At the end of the ad, Windows 10 emerges, backed by all her Windows software friends. Maybe you Russian speakers out there will be able to make sense of this: Sign up for Data Sheet, Fortune’s daily morning newsletter about the business of technology.