• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
China

China’s Workers Are Protesting Tech’s Deadly ‘996’ Overtime Culture. Alibaba’s Jack Ma Says He Requires It.

By
Lulu Yilun Chen
Lulu Yilun Chen
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Lulu Yilun Chen
Lulu Yilun Chen
and
Bloomberg
Bloomberg
Down Arrow Button Icon
April 12, 2019, 6:51 AM ET

To survive at Alibaba Group Holding Ltd. you need to work 12 hours a day, six days a week. That’s what billionaire Jack Ma demands of his staff at China’s biggest e-commerce platform.

Ma told an internal meeting that Alibaba doesn’t need people who look forward to a typical eight-hour office lifestyle, according to a post on Alibaba’s official Weibo account. Instead, he endorsed the industry’s notorious 996 work culture — that is, 9 a.m. to 9 p.m., six days a week.

“To be able to work 996 is a huge bliss,” China’s richest man said. “If you want to join Alibaba, you need to be prepared to work 12 hours a day, otherwise why even bother joining.”

China’s tech industry is littered with tales of programmers and startup founders dying unexpectedly due to long hours and grueling stress. The comments from Ma elicited some intense reaction.

“A load of nonsense, and didn’t even mention whether the company provides overtime compensation for a 996 schedule,” wrote one commenter on the Weibo post. “I hope people can stick more to the law, and not to their own reasoning.”

“The bosses do 996 because they’re working for themselves and their wealth is growing,” another comment read. “We work 996 because we’re exploited without overtime compensation.”

Representatives for Alibaba didn’t immediately respond to a request for comment.

Ma’s comments come amid a fierce debate. Programmers in China protested their labor conditions on the online code-sharing community Github in March under the banner 996.ICU, a topic that quickly became the site’s most popular, with more than 211,000 stars.

“By following the ’996’ work schedule, you are risking yourself getting into the ICU [Intensive Care Unit],” according to a description posted on the “996.ICU” project page. The creator, whose identity is unknown, called on tech workers to come forward with examples of companies abusing staff by demanding uncompensated overtime. Alibaba and its financial affiliate Ant Financial were both named.

About the Authors
By Lulu Yilun Chen
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon
0

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
21 hours ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
17 hours ago
placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
3 days ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
16 hours ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
12 hours ago
placeholder alt text
Success
Palantir cofounder calls elite college undergrads a ‘loser generation’ as data reveals rise in students seeking support for disabilities, like ADHD
By Preston ForeDecember 11, 2025
2 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.