• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

3

Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

3

Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
Tech

I Thought I Understood Facebook. Then My Dad Died

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
April 8, 2019, 10:30 AM ET
Donald Reisinger-Facebook
The author's father, Donald Reisinger, used Facebook to connect with family members and help complete strangers find information about local history in their area. Courtesy of Don ReisingerCourtesy of Don Reisinger
Add Fortune on Google for similar content.

I thought I knew everything there was to know about Facebook. But when my father died in February, I realized I had plenty to learn.

My father, Donald Reisinger, died suddenly. He was 68. Though his death shocked me and my mother, it didn’t completely surprise us. He had COPD, a chronic breathing condition caused by decades of smoking. He was overweight and had a bad heart. When he got the flu a week before his death, I wondered whether things were taking a turn for the worse.

When I got the call that he wasn’t well, I rushed to my parents’ home in Upstate New York. The paramedics worked to save him but, within an hour, he was gone. I wasn’t sure what I’d say to my three children who loved him so dearly.

After a few days, my mother asked me to check my dad’s iPad for bank and other account passwords. I also found his Facebook password.

I’m a privacy advocate. Normally, I wouldn’t think of signing into my dad’s social media account. He knew that. So, years ago, he told me that when he died I had his permission to access everything, including his social media accounts. He figured I could take photos or anything else I might want off of Facebook. I also think he wanted me to see some of the ways he put Facebook to work to help people.

Up to that point, I didn’t always approve of my father’s Facebook use. He was an intelligent man who enjoyed a heated argument. He’d join Facebook groups to argue and debate politics on the day’s hottest stories. At times, I found his social media life embarrassing and often in direct counter to my own political views. I asked him to stop on several occasions—a request he didn’t take well.

So, when I logged into my father’s Facebook account for the first time, I steeled myself for the onslaught of politics. The political battles were there but there was a lot more to his online life. What I found helped me understand my dad in a much deeper way.

After being laid off as a salesman more than a decade ago, my father retired. He lived most of his life inside. He sat in his oversized easy chair, watching the New York Yankees. I would bring my kids over and he’d dote on them. The same with me and my wife. But his medical conditions kept him at home, away from the outside world.

So my father, who enjoyed talking to people, put Facebook to work to help him keep connecting with people. Aside from those political groups he joined, he also became an amateur local historian, helping people from around the U.S. find pictures and information on long-closed restaurants, stores, and relics of days long gone. If you had questions about local history, my dad was the man for the job.

He’d spend hours researching old newspaper articles. When he found the requested photos or information, he shared it all at no charge. The only payment he sought was a simple thank you. Compliments about his beautiful grandchildren were also welcome.

My Dad also used Facebook to connect with family members and friends I hadn’t even known about. He would share stories about the past, the animals that people loved to visit at his childhood house near farms on the outskirts of town (the donkey and skunk were his favorites), and the fun they had in the backyard pool.

An avid photographer for much of his life, my dad generously shared photos of random cousins, aunts, and uncles with other family members. He spent hours searching for photos, scanning them into his computer, and posting them on Facebook.

As I skimmed through his posts, I realized that what I thought I knew about Facebook and social media was at least partially wrong. To me, social media was a tool—part business, part personal—that was all too often used to sow discord.

But for my dad, it was an opportunity to connect, to share.

It didn’t take long for people to find out that my dad had died. Some members of the local history groups he enjoyed noticed that he hadn’t posted in a few days. Others saw his obituary. Soon enough, the condolences poured in. Announcements were made in Facebook groups. Both my mother and I loved seeing all of the comments about how much my dad had helped people in ways that enriched their lives.

For him, finding a picture of a 1950s school or restaurant was fun. For the people who requested the information, these were important connections to their own personal histories.

My father wasn’t perfect—far from it. And at times, he used social media in ways he shouldn’t have. He’d debate politics for far too long and choose not to listen far too often. In some cases, when trading shots with those who opposed his views, he could be insulting.

But it was those other times, when he would share photos and videos of the kids, and help people he had never met, that I want to focus on moving forward. That was the father I knew, and I’m glad so many other people got a chance to know him too.

If nothing else, this new view of my dad’s Facebook life gives me some hope for social media’s future. For all of its many, many faults, it’s used every day by people who want to connect and form stronger bonds. When Facebook, Instagram, Twitter, and other social media sites help with those tasks, they live up to their long ago—but often forgotten—promise. They can be great places to hang out.

My father certainly thought so.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

2
Commentary250 Years of Innovation
America’s secret weapon isn’t just innovation — It’s the freedom to fail
By Keith KrachJuly 3, 2026
1 hour ago
A $75 billion valuation, 75 million global customers and on its way to America—Revolut is London’s disruptor extraordinaire
EuropeLetter from London
A $75 billion valuation, 75 million global customers and on its way to America—Revolut is London’s disruptor extraordinaire
By Kamal AhmedJuly 3, 2026
1 hour ago
Man in a black hat and jacket
InvestingSpace Exploration
Elon Musk can’t sell a single SpaceX share for a year—and then all the locks crack open at once
By Amanda GerutJuly 3, 2026
2 hours ago
Microsoft’s next big bet isn’t on a model but on becoming the Swiss Army knife of enterprise AI
AIMicrosoft
Microsoft’s next big bet isn’t on a model but on becoming the Swiss Army knife of enterprise AI
By Sheryl Estrada and Sebastian HerreraJuly 3, 2026
4 hours ago
Those bots sending discounts to your email is dynamic pricing in action. Get revenge on those bots by abandoning your cart
RetailConsumer Spending
Those bots sending discounts to your email is dynamic pricing in action. Get revenge on those bots by abandoning your cart
By Catherina GioinoJuly 3, 2026
4 hours ago
z
AIdisruption
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
5 hours ago

Most Popular

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
17 hours ago
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
2 days ago
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
Success
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
By Sasha RogelbergJuly 2, 2026
19 hours ago
Current price of oil as of July 2, 2026
Personal Finance
Current price of oil as of July 2, 2026
By Joseph HostetlerJuly 2, 2026
22 hours ago
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
Success
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
By Emma BurleighJuly 2, 2026
21 hours ago
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
20 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.