• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

2

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

3

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

1

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

2

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

3

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
april fools

The Most (and Least) Cringe-Worthy Brand April Fools’ Pranks of 2019

By
Laura Stampler/TIME
Laura Stampler/TIME
Down Arrow Button Icon
By
Laura Stampler/TIME
Laura Stampler/TIME
Down Arrow Button Icon
April 1, 2019, 11:32 AM ET
Add Fortune on Google for similar content.

Gullible citizens of the internet, beware. You’re about to see a lot of brands announcing new products today, all of which serendipitously seem to release on April 1.

It’s April Fools’ Day, and just because Microsoft’s abstaining from pranking festivities this year, that hasn’t deterred other companies from celebrating the holiday.

Here’s a roundup of who’s (not really) doing what, so that you don’t get had.

Mr. Potato Head isn’t getting replaced with man-bunned Mr. Avo Head

Don’t worry. Your carby childhood friend hasn’t fallen victim to a millennial rebrand—we don’t care how many Instagram followers Mr. Avo Head has.

Courtesy of Mr. Potato Head

Gender reveal mozzarella sticks aren’t coming to a frozen food aisle near you

Your Facebook timeline is truly #blessed.

Now you can share your big news with a little cheese. Introducing Gender Reveal Mozzarella Sticks! Grab a box for your big reveal: https://t.co/bQud4NwgaU #FarmRichReveals #MomtoBe #ItsaBoy #ItsaGirl pic.twitter.com/8cgupOx67a

— Farm Rich Snacks (@FarmRichSnacks) April 1, 2019

SodaStream didn’t discover how to turn burps into Seltzer

… yet.

Houston we solved the problem!
Burping in space is a thing of the past. Introducing our new collaboration with @StationCDRKelly, SodastreamME!
Tag a friend you KNOW needs this :) pic.twitter.com/Cx3BIaickU

— SodaStream USA (@SodaStreamUSA) April 1, 2019

Dunkin’ didn’t created its first-ever, edible Super Dough Coffee Holder

Not an April Fools’ Day prank: Dunkin’s Peeps-flavored coffee…

Introducing… The Super Dough Holder! 🍩 pic.twitter.com/K5zt4TO4m2

— Dunkin' (@dunkindonuts) April 1, 2019

Tinder’s new height verification feature is a lie

Let the catfishing continue.

Introducing the thing you never asked for, but definitely always wanted—Tinder Height Verification. Coming soon.
Read more about it here: https://t.co/8MER0L1U6W pic.twitter.com/hZ507zSoic

— Tinder (@Tinder) March 29, 2019

McDonald’s isn’t rolling out milkshake-flavored dipping sauces

All sweet and no sour.

Meet #ShakeSauce — a sweet new way to dip. pic.twitter.com/0c5h8xJZg5

— McDonald's (@McDonalds) April 1, 2019

HyperX and Nissin aren’t collaborating on Cup of Noodles headphones

Dr. Dre just took a big sigh of relief.

These sounds are gonna be hot… 🔥

Introducing @OrigCupNoodles x HyperX Cup MIX-IN Headset: https://t.co/kMp3CCKzmf pic.twitter.com/JAHCURZ4FB

— HyperX (@HyperX) April 1, 2019

White Castle’s auctioning off a 98-year-old burger

No need to participate in the live stream auction of the chain’s first Original Slider, carbon frozen since 1921.

In 1921, we carbon froze our very first Original Slider. 98 years later, we’re auctioning it off to you Cravers. Tune in to our livestream auction now! https://t.co/QDTuP7j1or pic.twitter.com/LKjwguEnwG

— White Castle (@WhiteCastle) April 1, 2019

Fresh Direct didn’t figure out how to turn cauliflower into dairy-free milk

Caulk isn’t real, but pea milk certainly is.

Let's talk Caulk! Go behind the scenes for an intimate look at how our FreshDirect experts created the latest innovation in non-dairy milk: https://t.co/VB5ZKHdB1q pic.twitter.com/KhIdzuikvp

— FreshDirect (@FreshDirect) April 1, 2019

Halo Top unfortunately didn’t invent edible, ice cream face masks

This is a 17-step skin care regiment in which I’d happily partake.

You look like a snack, so your skincare routine should compliment that. Which explains why when we discovered skincare benefits in our ice cream, we decided to develop something special just for our fans- Introducing, new Halo Top Face Masks! Check it out:https://t.co/SeAIQydgP0 pic.twitter.com/8t0h17fXba

— Halo Top (@HaloTopCreamery) April 1, 2019

Roku didn’t create a dog-friendly remote control

Your pooch can’t use the Press Paw remote to catch up on Vanderpump Rules.

We recently surveyed our customers and identified a major pet peeve. 🐶

Introducing the #Roku Press Paws Remote ➡️ https://t.co/djtZjcAa7k pic.twitter.com/6WMieTzzL7

— Roku (@Roku) April 1, 2019

Tik Tok didn’t hire DJ Khaled as a c-suite exec

The rapper announced he was the company’s new Chief Motivation Officer.

Proud to announce that I am the FIRST and the NEW CHIEF MOTIVATIONAL OFFICER for TIKTOK. #sponsored Follow me on @TikTok_US @DJKhaled and visit https://t.co/4fevVeESC8 Let's get inspired. BLESS UP. ​https://t.co/XTeY7SW0Z2 pic.twitter.com/1Bw8BaJMmp

— DJ KHALED (@djkhaled) April 1, 2019

Shutterstock isn’t going brick-and-mortar

The video and image online marketplace said it was building the world’s largest physical library with 250 million images, 14 million reels of film, and 20,000 music tracks.

Move over @librarycongress! @Shutterstock is opening the world’s largest brick-and-mortar stock library with 250 million images, 14 million reels of film & 20,000 music tracks. Check out the enormous structure: https://t.co/zwo8lW9Fpp #ShutterstockLibrary #ItsShutterstock pic.twitter.com/0fU5BGP7nW

— Shutterstock (@Shutterstock) April 1, 2019

Google hasn’t found a way to let you talk to tulips

Although, the tech giant will let you play Snake on Google Maps for the next week.

Burger King actually IS launching a plant-based burger with Impossible Foods

Although it did successfully trick carnivores into thinking it was meat.

Virgin Voyages won’t fly customers to cruise ships via private jet

Only Richard Branson gets to do that. (Probably.)

TFW you arrive on the ship by private jet. Wait, you don’t know that feeling? Not… yet anyway. Introducing Ship 2 and upgraded RockStar Sailor experiences, private jets and The Runway to house them. #RockStarPJ#VirginVoyages #AreWeForReal? pic.twitter.com/DLSqR2dDht

— Virgin Voyages ⚓️ (@VirginVoyages) April 1, 2019

About the Author
By Laura Stampler/TIME
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in

Nvidia CEO Jensen Huang denies the chip boom will go bust soon and actually utters the infamous phrase ‘this time is different’
Big TechSemiconductors
Nvidia CEO Jensen Huang denies the chip boom will go bust soon and actually utters the infamous phrase ‘this time is different’
By Jason MaJuly 25, 2026
3 hours ago
Sam Altman speaking to reporters.
AIOpenAI
AI safety experts say OpenAI’s rogue models may mean the company has already blown past its own internal red lines
By Beatrice NolanJuly 25, 2026
4 hours ago
DeepSeek said to tell backers of funding pause after viral posts
AIfunding round
DeepSeek said to tell backers of funding pause after viral posts
By Haze Fan, Pei Li and BloombergJuly 25, 2026
5 hours ago
Trump gives rambling, insult-filled remarks at correspondents’ dinner and even turns against his own speechwriters. ‘Am I supposed to be a comedian?’
PoliticsDonald Trump
Trump gives rambling, insult-filled remarks at correspondents’ dinner and even turns against his own speechwriters. ‘Am I supposed to be a comedian?’
By Jocelyn Noveck and The Associated PressJuly 25, 2026
5 hours ago
U.S. military suddenly goes silent on Iran airstrikes while Houthi rebels and Saudi Arabia exchange attacks in battle over Red Sea shipping
EnergyIran
U.S. military suddenly goes silent on Iran airstrikes while Houthi rebels and Saudi Arabia exchange attacks in battle over Red Sea shipping
By Samy Magdy, Giovanna Dell'Orto and The Associated PressJuly 25, 2026
6 hours ago
SpaceX’s Starship V3 deploys most advanced Starlink satellites then pulls off best re-entry yet with splashdown so soft it floated in the Indian Ocean
Innovationspace
SpaceX’s Starship V3 deploys most advanced Starlink satellites then pulls off best re-entry yet with splashdown so soft it floated in the Indian Ocean
By Marcia Dunn and The Associated PressJuly 25, 2026
6 hours ago

Most Popular

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
9 hours ago
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Economy
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
By Eleanor PringleJuly 24, 2026
2 days ago
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
Big Tech
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
By Sydney LakeJuly 23, 2026
3 days ago
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
Success
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
By Orianna Rosa RoyleJuly 25, 2026
11 hours ago
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
Economy
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
By Sasha RogelbergJuly 23, 2026
2 days ago
Jensen Huang just used his first ever X post to warn the AI industry not to make the mistake that software narrowly avoided in the 1980s
AI
Jensen Huang just used his first ever X post to warn the AI industry not to make the mistake that software narrowly avoided in the 1980s
By Nick LichtenbergJuly 24, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.