• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechTwitch

Twitch CEO: Europe’s New Copyright Law Could Hurt the Wrong Companies

By
Danielle Abril
Danielle Abril
Down Arrow Button Icon
By
Danielle Abril
Danielle Abril
Down Arrow Button Icon
March 27, 2019, 2:17 AM ET

Twitch CEO Emmett Shear said a new law in Europe that would hold tech companies responsible for the material published by their users is too vague and make things messy for his firm.

The European Parliament on Tuesday passed a law called the Copyright Directive. Part of the law, Article 13, would make companies liable for copyright infringement by their users starting in 2021. The law stands in stark contrast with current regulations that leave companies mostly immune from what users publish on their services.

At Fortune’s Brainstorm Tech dinner on Tuesday evening in San Francisco, Shear said he’s unsure what this means for Twitch, a popular online streaming service for video game fans that Amazon acquired for $970 million in 2014.

“The legislation was drafted, in my opinion, quite poorly,” Shear said. “It’s totally unclear what we have to do to comply or not.”

Twitch has been closely watching the European Parliament’s passage of the law. In December, the company sent a letter to its users, urging them to lobby Parliament members against the law and to also sign a petition opposing it.

“At risk are your livelihood and your ability to share your talent and experiences with the world,” the letter said.

Twitch and its users make money from ads and sponsorships in video streams, most of which show gamers playing in real time. But because Twitch streams people playing games that it does not own, it could be heavily impacted by the new law. European users may be unable to stream their games and, in some cases, also be blocked from watching streams through the service.

Shear says he would make sure that streams aren’t blocked unfairly for legally protected uses like when copyrighted music plays in the background.

“We’re going to be lobbying to make sure that” the law permits “fair use that enables people to experiment and try new things,” he said.

Even so, Shear says he understands the need for new copyright legislation for streaming services like his that would protect content creators. He just wants it to be done correctly, he said.

For example, some individuals steal original content solely for profit. But then there are companies like Twitch, YouTube, and Reddit that use copyrighted material legally, he said.

Generally, there’s “a problem with content piracy,” Shear said. “The law wasn’t written for us.”

That’s because many gaming companies depend on Twitch for marketing, he said. Video game publisher Electronic Arts, for example, relied on Twitch to help promote its game Apex Legends, which debuted in February, Shear said.

Ideally, Europe’s new copyright legislation would bar bad actors from stealing other people’s work, he said. But it would leave tech companies like Twitch free to create new categories of video content that repurpose copyrighted works within certain limits.

Clarification: The article was updated to clarify that the name of the law is the Copyright Directive.

About the Author
By Danielle Abril
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Illustration of OpenAI logo and Codex
AICoding
OpenAI’s Codex and Anthropic’s Claude spark coding revolution as developers say they’ve abandoned traditional programming
By Beatrice NolanFebruary 13, 2026
2 hours ago
Startups & VentureIPOs
SpaceX said to weigh dual-class IPO shares to empower Musk
By Ryan Gould, Edward Ludlow and BloombergFebruary 13, 2026
7 hours ago
broker
AISoftware
Marc Andreessen made a dire software prediction 15 years ago. Now it’s happening in a way nobody imagined
By Nick LichtenbergFebruary 13, 2026
8 hours ago
Investingprivate equity
Exclusive:  The Walton family–funded PE firm that owns Rapha Cycling Club presses pause on all new investments
By Jessica MathewsFebruary 13, 2026
10 hours ago
Big TechGen Z
Analog-obsessed Gen Zers are buying $40 app blockers to limit their social media use and take a break from the ‘slot machine in your pocket’
By Marco Quiroz-GutierrezFebruary 13, 2026
10 hours ago
mustafa suleyman
AIMicrosoft
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloFebruary 13, 2026
11 hours ago

Most Popular

placeholder alt text
Economy
Some folks on Wall Street think yesterday’s U.S. jobs number is ‘implausible’ and thus due for a downward correction
By Jim EdwardsFebruary 12, 2026
2 days ago
placeholder alt text
Economy
‘Nothing short of self-sabotage’: Watchdog warns about national debt setting new record in just 4 years
By Tristan BoveFebruary 11, 2026
2 days ago
placeholder alt text
North America
‘I gave another girl to Kimbal’: Inside Jeffrey Epstein’s honey-trap plan targeting Elon Musk through his brother
By Eva Roytburg and Jessica MathewsFebruary 13, 2026
13 hours ago
placeholder alt text
Commentary
Something big is happening in AI — and most people will be blindsided
By Matt ShumerFebruary 11, 2026
3 days ago
placeholder alt text
Success
Ex–Google exec says degrees in law and medicine are a waste of time because they take so long to complete that AI will catch up by graduation
By Preston ForeFebruary 11, 2026
3 days ago
placeholder alt text
Success
Actress Jennifer Garner just took her $724 million organic food empire public. She started her career making just $150 weekly as a ‘broke’ understudy
By Emma BurleighFebruary 13, 2026
13 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.