• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

New York City women are making up to $30,000 per month by renting out their closets to strangers

2

Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?

3

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

1

New York City women are making up to $30,000 per month by renting out their closets to strangers

2

Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?

3

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
TechInstagram

Instagram Is Testing a Feature That Will Let You Try on a New Name. Here’s Why Professionals Will Love It

By
Alyssa Newcomb
Alyssa Newcomb
Down Arrow Button Icon
By
Alyssa Newcomb
Alyssa Newcomb
Down Arrow Button Icon
March 21, 2019, 7:01 PM ET
Instagram
Instagram is testing a feature that lets people try on a new username, and hold onto their old handle, just in case they want it back.Thomas Trutschel—Photothek via Getty Images
Add Fortune on Google for similar content.

Changing your name can feel serious, even if it’s just your Instagram username.

There’s good news for anyone who wants to try on a new name, but without the commitment. The Facebook-owned photo sharing app is testing a new feature that lets people change their usernames, while keeping their old ones on reserve for 14 days, just in case the new name ends up not feeling like the right fit. The apparent test was spotted by developer Jane Manchun Wong, who has a track record of reverse-engineering apps to find new features companies are testing.

Instagram will start locking old usernames for 14 days after changing so the previous owner can revert to it within the grace period

This is the end of username grabber bots :D pic.twitter.com/mAAgbDYny2

— Jane Manchun Wong (@wongmjane) March 20, 2019

In a statement issued to Fortune, Instagram noted that the feature is in its early stages:

We’re always analyzing trends so we can build features that keep our community safe. We observed that if someone changes or loses their username, for example if they want to switch usernames or if they lose access to their account, it can sometimes be claimed quickly by another person. With this feature, we give the account holder the security of knowing their username is safe for a period of time following any changes.

Instagram’s name-switching feature is a great tool for anyone who wants to ditch the old Justin Bieber-related username they had as a teenager and make their Instagram appear more professional. On the flip side, it’s also a chance for a user to keep their following, but try on a more anonymous username that makes it harder for bosses, co-workers, or anyone else to find them in the wild.

And a new handle could also bring give neglected Instagram accounts a new lease life, by offering people the chance to keep their following, while also transitioning to a more private, unfiltered feed, or what kids these days call a “finsta,” which is short for fake Instagram.

Instagram has always made it easy to change your username without having to delete your account, followers, and photos. In her tweet, Wong said the change could prevent bots from continuing the practice of pouncing on high quality usernames, as soon as someone switches their name. Those handles can then be sold on the black market to people looking for high quality names that will make it easier to amass a following, at least easier than by using a handle with a bunch of extra numbers or letters tacked onto the end.

About the Author
By Alyssa Newcomb
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

small keyboard
AIOpenAI
OpenAI’s first hardware device debuted at $230. Now, it’s on eBay for $1,850
By Emily ForliniJuly 27, 2026
5 hours ago
Sam Altman thinks the singularity is already here, but an expert says OpenAI’s Hugging Face breach doesn’t prove it
AISam Altman
Sam Altman thinks the singularity is already here, but an expert says OpenAI’s Hugging Face breach doesn’t prove it
By Marco Quiroz-GutierrezJuly 27, 2026
6 hours ago
Photo of Elon Musk
SuccessElon Musk
A Nobel economist challenged Elon Musk to donate his entire $1T fortune by 2036. Musk’s reply: ‘I am actually going to do something along these lines’
By Sydney LakeJuly 27, 2026
7 hours ago
Elon Musk’s vision of a post-money future got mocked. Vinod Khosla warns it could become a dystopia instead
AIthe future of work
Elon Musk’s vision of a post-money future got mocked. Vinod Khosla warns it could become a dystopia instead
By Nick LichtenbergJuly 27, 2026
8 hours ago
Dario Amodei looking to the side.
AIAnthropic
A trove of users’ seemingly private conversations with Anthropic’s Claude AI chatbot showed up in Google search results
By Beatrice NolanJuly 27, 2026
11 hours ago
The war between competing AI models could end up more like Apple vs. Android than VHS vs. Betamax
AITech
The war between competing AI models could end up more like Apple vs. Android than VHS vs. Betamax
By Jason MaJuly 27, 2026
12 hours ago

Most Popular

New York City women are making up to $30,000 per month by renting out their closets to strangers
Retail
New York City women are making up to $30,000 per month by renting out their closets to strangers
By Sarah GlodekJuly 27, 2026
21 hours ago
Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?
C-Suite
Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?
By Nick LichtenbergJuly 27, 2026
12 hours ago
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
3 days ago
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
Success
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
By Orianna Rosa RoyleJuly 25, 2026
3 days ago
College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind
Economy
College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind
By Mia OsmonbekovJuly 26, 2026
2 days ago
I've been teaching college students for decades. Most of them can no longer finish a book
Commentary
I've been teaching college students for decades. Most of them can no longer finish a book
By Austin SaratJuly 26, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.