• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechEnvironment

Tech Companies Preaching Sustainability Are Actually Making Carbon Footprints Worse

By
Emily Price
Emily Price
Down Arrow Button Icon
By
Emily Price
Emily Price
Down Arrow Button Icon
March 14, 2019, 4:12 PM ET

Tech companies with a mission to create small carbon footprints might be doing the opposite, according to a new study published in the International Journal of Urban and Regional Research.

The report, called “Contradictions of the Climate-Friendly City: New Perspectives on Eco-Gentrification and Housing Justice,” alleges that the quest to be sustainable is, in fact, fueling gentrification in some neighborhoods across the United States and causing larger carbon footprints.

The issue comes from companies building campuses in major cities, attracting employees that want to do things like ride public transportation, reports Fast Company. When they do, those employees want to live near public transportation lines, causing housing prices in those area to increase and pushing out lower-income families that may have lived in those areas before.

It’s a phenomenon the paper calls “carbon gentrification,” because rather than an area being gentrified due to amenities like restaurants or stores, individuals are attempting to move there in an effort to be more “green.”

The group doesn’t have data yet on exactly what impact carbon gentrification will have on areas and the earth long term, but the thought is that more affluent people, such as tech workers, tend to have a larger carbon footprint than their less affluent counterparts, ultimately leading them to have a larger environmental impact in the areas they’re living in with the expressed purpose of having a lower one.

About the Author
By Emily Price
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

zuckerberg on a screen in court
LawMeta
One in three teens ‘experienced problematic use’ of Meta platforms: closing arguments begin in landmark New Mexico social media trial
By The Associated Press and Morgan LeeMarch 23, 2026
4 hours ago
man on stage at conference
CryptoCryptocurrency
Strategy purchases another $76 million worth of Bitcoin, all through sales of common stock
By Carlos GarciaMarch 23, 2026
5 hours ago
woman in blue button down looking at a piece of paper
Future of WorkHiring
‘AI killed the cover letter.’ This Wharton economist says the hiring ritual’s days are numbered
By Catherina GioinoMarch 23, 2026
7 hours ago
Reddit cofounder and CEO Steve Huffman
SuccessJobs
Billionaire Reddit CEO Steve Huffman says his company will ‘go heavy’ on hiring graduates because ‘they’re so much more AI native’ than older peers
By Emma BurleighMarch 23, 2026
8 hours ago
CryptoVenture Capital
Exclusive: The CEOs of Kalshi and Polymarket are arch rivals—but are investing in the same $35 million prediction market VC fund
By Ben WeissMarch 23, 2026
8 hours ago
Will Wilson smiles
NewslettersTerm Sheet
Startup Antithesis turns years of real-world chaos into hours of simulated mayhem—and key trading firms and crypto networks are paying close attention
By Lily Mae LazarusMarch 23, 2026
11 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.