• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Finance

Retail Sales Fall the Most in Nearly 10 Years, Curbing Economic Optimism

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
February 14, 2019, 11:19 AM ET

Maybe last year’s holiday wasn’t quite as good as it seemed.

U.S. retail sales in December were down 1.2%, the biggest decline since September of 2009. The tumble shocked economists, who were expecting a 0.2% increase, and raises new fears about the state of the economy.

The numbers were delayed because of the government shutdown and, at present, there’s no way to tell if it was an end-of-year fluke, as there’s no current reporting date scheduled for the January numbers.

The drop rattled investors, who drove the Dow Jones Industrial Average down 100 points in early trading Thursday.

Given how strong the economy was in December 2017, when retail sales climbed 2.3%, the 2018 numbers are surprising. And when automobiles, gasoline, building materials, and food services are excluded, “core retail sales” were down 1.7%. The declines were across the board too.

Online and mail order sales were off 3.9%, the biggest drop since November 2008. Restaurants and bars saw 0.7% declines. And hobby, musical instrument, and bookstores were down 4.9%.

One month of weakness, of course, is hardly an definitive economic sign. The 2009 drop came as the economy was climbing out of a recession. But the official numbers fly in the face of holiday spending data from private reports, which indicated overall holiday sales were overwhelmingly strong. And they raise doubts about some forecasts that retail sales growth could hit 4.4% this year.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

man with glasses stares into camera
CryptoCryptocurrency
Meld raises $7 million to integrate stablecoin networks, build the ‘Visa for crypto’
By Carlos GarciaJanuary 14, 2026
4 hours ago
newman
LawCrime
49-year-old former CEO of camp for sick kids charged with embezzling over $50 million from Paul Newman-founded nonprofit
By Rebecca Boone and The Associated PressJanuary 14, 2026
4 hours ago
Greenland
PoliticsGreenland
Trump demands NATO help with U.S. acquiring Greenland: ‘Anything less than that is unacceptable’
By Emma Burrows and The Associated PressJanuary 14, 2026
4 hours ago
newsom
PoliticsTaxes
‘You are really playing with fire with this one’: California billionaires tax ignites, pitting labor unions and voters against tech execs
By MIchael R. Blood, Michael Liedtke and The Associated PressJanuary 14, 2026
4 hours ago
Personal Financegold prices
Current price of gold as of January 14, 2026
By Danny BakstJanuary 14, 2026
4 hours ago
trump
PoliticsWhite House
‘Jamie Dimon probably wants higher rates. Maybe he makes more money that way’: Trump continues Fed attacks in Detroit visit
By The Associated Press and Nick LichtenbergJanuary 14, 2026
4 hours ago

Most Popular

placeholder alt text
Success
Despite his $2.6 billion net worth, MrBeast says he’s having to borrow cash and doesn’t even have enough money in his bank account to buy McDonald’s
By Emma BurleighJanuary 13, 2026
1 day ago
placeholder alt text
Tech
Elon Musk asked people to upload their medical data to X so his AI company could learn to interpret MRIs and CT scans
By Sasha RogelbergJanuary 11, 2026
3 days ago
placeholder alt text
AI
'Godfather of AI' says the technology will create massive unemployment and send profits soaring — 'that is the capitalist system'
By Jason MaJanuary 12, 2026
2 days ago
placeholder alt text
Economy
The longer the Supreme Court delays its tariff decision, the better it is for President Trump
By Jim EdwardsJanuary 13, 2026
1 day ago
placeholder alt text
Future of Work
'Microshifting,' an extreme form of hybrid working that breaks work into short, non-continuous blocks, is on the rise
By Nick LichtenbergJanuary 13, 2026
1 day ago
placeholder alt text
Success
Google's Sergey Brin admits he's hiring 'tons' of workers without degrees: 'They just figure things out on their own in some weird corner'
By Preston ForeJanuary 12, 2026
2 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.