There was the game on Super Bowl Sunday. And now there’s the big game, “Last Man,” when players challenge each other to see who can go the longest without finding out which team captured the Vince Lombardi Trophy. In a world of push alerts, social media noise, newspapers, and chatty co-workers, it’s a nearly impossible task but one that players of the game, now in its ninth year, take seriously.
Last Man players set up filters on their social media, avoid taking crowded elevators, and avert their eyes when passing televisions and newsstands, all hoping to avoid “the knowledge,” the lingo Last Man gamers use to describe the outcome of the Super Bowl. Players who are still in the game are said to be “running from the knowledge.” The prize for the Last Man? Bragging rights.
The day after the Super Bowl is usually the toughest for players, who regularly tweet about the tactics they are using to avoid the knowledge, any potential close calls, or announcing how the outcome of the big game was spoiled for them.
As of Monday evening, 11 players were out of the running, according to the official Last Man spreadsheet, which lists the way each player had the knowledge spoiled for them. The causes of death so far include a New England Patriots Snapchat filter, a push notification, and a guy in line at the gas station getting a milkshake.