• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceSoftbank

SoftBank Looking To Raise $21.1 Billion Through Share Sell-Off

By
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Bloomberg
Bloomberg
Down Arrow Button Icon
November 12, 2018, 4:40 AM ET
Softbank Chairman Masayoshi Son Speaks To The Press
SoftBank founder Masayoshi Son will use the IPO to raise capital for investments in tech startups Tomohiro Ohsumi—Getty Images

SoftBank Group Corp. is seeking to raise 2.4 trillion yen ($21.1 billion) in the initial public offering of its domestic telecom operations scheduled for Dec. 19.

The Japanese technology conglomerate plans to sell 1.6 billion shares at 1,500 yen apiece, it said in a statement Monday. The IPO price range will be set on Nov. 30, followed by the final price on Dec. 10.

SoftBank founder Masayoshi Son is spinning off the company’s cash cow to raise capital to keep making investments in tech startups. The offering comes at a time when the wireless unit faces potential pricing pressure. NTT Docomo Inc., Japan’s biggest mobile carrier, has announced plans to cut rates 40 percent in response to government pressure to reduce peoples’ phone bills. At the same time, Japanese web retailer Rakuten Inc. is jumping into the market as a budget provider.

“Market sentiment is not as good as it used to be, and investor appetite may not be so strong,” said Yasuhide Yajima, chief economist at NLI Research Institute in Tokyo. “Still, their focus is on data, AI and communication — industries where they can anticipate growth, so investors can’t exclude SoftBank from their target.”

Domestic telco operations, which include wireless, broadband and fixed-line services, generated 1.8 trillion yen in revenue and 446.9 billion yen of income in the six months to September. Mobile phone offerings accounted for more than 60 percent of sales. SoftBank has close to 34 million wireless subscribers in Japan.

Japan’s mobile carriers have come under government scrutiny for high phone bills and convoluted pricing plans. In August, Chief Cabinet Secretary Yoshihide Suga said mobile carriers had room to lower bills by 40 percent, even as they step up spending to upgrade their networks. Docomo earlier this month said it plans to “return” 400 billion yen to customers, while KDDI said it won’t follow along because it already introduced lower rates.

Son has said the competition won’t hurt his company’s profits. He said SoftBank aims to cut costs by trimming about 40 percent of the wireless business workforce, largely by introducing automation technology. Some employees will be reallocated to other parts of SoftBank.

About the Author
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
In 2026, many employers are ditching merit-based pay bumps in favor of ‘peanut butter raises’
By Emma BurleighFebruary 2, 2026
2 days ago
placeholder alt text
Cybersecurity
Top AI leaders are begging people not to use Moltbook, a social media platform for AI agents: It’s a ‘disaster waiting to happen’
By Eva RoytburgFebruary 2, 2026
2 days ago
placeholder alt text
Politics
Meet the Palm Beach billionaire who paid $2 million for a private White House visit with Trump
By Tristan BoveFebruary 3, 2026
23 hours ago
placeholder alt text
Economy
President Trump just missed a key legal deadline for his spending plans—stoking economists’ fears over the $38.5 trillion national debt
By Eleanor PringleFebruary 3, 2026
1 day ago
placeholder alt text
Future of Work
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
By Jacqueline MunisFebruary 2, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, February 2, 2026
By Joseph HostetlerFebruary 2, 2026
2 days ago

Latest in Finance

rent
Personal FinanceHousing
Americans are so broke and housing is so expensive that ‘rent now, pay later’ is on the rise
By Ken Sweet, Cora Lewis and The Associated PressFebruary 4, 2026
8 minutes ago
powell
EconomyFederal Reserve
Something broke in the economy in 2023 that explains why so many people are miserable about it, New York Fed says
By Christopher Rugaber and The Associated PressFebruary 4, 2026
12 minutes ago
rubio
EconomyTariffs and trade
JD Vance appeals to allies for new ‘trading bloc’ that keeps Trump’s tariffs in place, secures access to rare earths
By Didi Tang, Josh Funk, Matthew Lee and The Associated PressFebruary 4, 2026
25 minutes ago
InvestingStock
How the Magnificent 7 destroyed index funds: There’s nowhere to hide
By Marco Quiroz-GutierrezFebruary 4, 2026
52 minutes ago
Personal Financegold prices
Current price of gold as of February 4, 2026
By Danny BakstFebruary 4, 2026
1 hour ago
Personal FinanceLoans
Personal loan APRs on Feb. 4, 2026
By Glen Luke FlanaganFebruary 4, 2026
1 hour ago