• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
MagazineAI

A.I. Songwriting Has Arrived. Don’t Panic

By
Dan Reilly
Dan Reilly
Down Arrow Button Icon
By
Dan Reilly
Dan Reilly
Down Arrow Button Icon
October 25, 2018, 6:30 AM ET

“IT’S CHEATING.” That’s the response you’ll hear from self-proclaimed music purists talking about technological innovation in song creation. Sampling, synthesizers, drum machines, Auto-Tune—all have been derided as lazy ways to make chart-topping hits because they take away the human element. (With apologies to Vanilla Ice, Gary Numan, Prince, and T-Pain.)

The new argument among fans and musicians will be about the use of artificial intelligence in songwriting. According to several estimates, in the next decade, between 20% and 30% of the top 40 singles will be written partially or totally with machine-learning software. Today, recording pros can use A.I.-powered programs to cue an array of instrumentation (from full orchestral arrangements to hip-hop beats), then alter it by mood, tempo, or genre (from heavy metal to bluegrass). (See more ways A.I. is changing how people work on page 96.)

“It’s like the future of self-driving cars,” says Leonard Brody, entrepreneur and cofounder of Creative Labs, a joint venture with Creative Artists Agency that invests in programs to help audio creators get their works delivered to the public. “Level 1 is an artist using a machine to assist them. Level 2 is where the music is crafted by a machine but performed by a human. Level 3 is where the whole thing is machines.”

A.I. claiming ownership of a third of the top 40 may be surprising to the casual listener, but it’s a low bar for Drew Silverstein, CEO of Amper, an A.I.-based music composition software company in New York City. Amper’s product allows musicians to create and download “stems”—unique portions of a track like a guitar riff or a hi-hat cymbal pattern—and rework them. Silverstein sees predictive tools as an evolution in the process of music creation. “Starting from quill and parchment centuries ago, then moving into analog and tape and mobile [devices]—A.I. is really just the next step,” he says.

Silverstein isn’t the only one with that view. Large technology companies also offer A.I.- powered tools and services for music-making. Among them: IBM Watson Beat, Google Magenta’s NSynth, Sony’s Flow Machines, and Spotify’s Creator Technology Research Lab. The resources, intended for use by artists and labels, use algorithms to analyze libraries of songs and sales charts to predict what may have the best chance of charting (and when).

Though the latest developments in A.I. are helping fuel its use in popular music, it’s not really a new idea. More than two decades ago, David Bowie helped create the Verbasizer, a program for Apple’s Mac that randomized portions of his inputted text sentences to create new ones with new meanings and moods—an advanced version of a cut-up technique he used, writing out ideas, then physically slicing and rearranging them to see what stuck. Bowie made use of the Verbasizer for his 1995 album Outside. “What you end up with is a real kaleidoscope of meanings and topic and nouns and verbs all sort of slamming into each other,” said the influential pop star in a 1997 documentary featuring the tool.

Like-minded artists insist A.I.-assisted songwriting is a boon, not a threat. Taryn Southern, a singer and former American Idol contestant who released her debut album, I Am AI, last year, composed the eight-song work with Amper, Watson Beat, and other software, plus human help.

“A person who’s been trained on guitar since they were 8 years old is going to be masterful,” says Southern. “It would take them an hour to bang out a song. For people who don’t have that skill set, it could take weeks.” As with arguments against synths and samples, “It’s not putting anyone out of work, just making them work differently,” she says.

Producer, songwriter, and Black Eyed Peas member Will.i.am has another take: There’s nothing artificial about music created by A.I. “When you say ‘artificial intelligence’ to compose music, what part of it is helping creative songwriters? Is the A.I. helping you compose? Distribute? Who’s listening? How much money will it make? No, bro. That’s a new machine-learning tool”—and nothing more.

For artists and their reps, money—for everything from production costs to copyright and royalties—is a key issue. Southern, for example, shares writing credits on her album with Amper. But the software allowed her to use funds that would have been conventionally spent on human songwriters, session musicians, and studio time for a management team, publicists, and videographers—other essential components for the modern professional entertainer.

Or, as Will.i.am puts it: “Michael Jackson, Quincy Jones, Luther Vandross—think about all of those composers. Microphones, engineers, and tape cost money.” In other words, A.I. can’t replicate the innate talent of those songwriters, let alone the complicated recording processes they used to create their best-known works.

So don’t expect artificial intelligence to write the next “Space Oddity” anytime soon. But an artist with the right chops and ingenuity might get there faster with A.I.—even if, as Luddites and futurists surely agree, this universe will never see another David Bowie.

This article originally appeared in the November 1, 2018 issue of Fortune.

About the Author
By Dan Reilly
See full bioRight Arrow Button Icon

Latest from the Magazine

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest from the Magazine

Microsoft lost its way in the AI race. Can Copilot get it back on course?
MagazineMicrosoft
Microsoft lost its way in the AI race. Can Copilot get it back on course?
By Jeremy KahnMay 21, 2026
11 hours ago
Why the AI field’s biggest names are betting billions on ‘world models’
MagazineAutomation
Why the AI field’s biggest names are betting billions on ‘world models’
By Sharon GoldmanMay 20, 2026
1 day ago
High gas prices are just the beginning: How the Iran war is changing the global energy map
MagazineIran
High gas prices are just the beginning: How the Iran war is changing the global energy map
By Jordan BlumMay 19, 2026
2 days ago
How EarthRanger uses AI to help protect endangered species—and boost the wildlife tourism industry
MagazineAfrica
How EarthRanger uses AI to help protect endangered species—and boost the wildlife tourism industry
By Alexandra KirkmanMay 18, 2026
3 days ago
Anduril CEO Brian Schimpf
MagazineDefense
Inside Anduril: Meet the quiet engineer-CEO building America’s $31 billion weapons startup
By Allie GarfinkleMay 6, 2026
15 days ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
MagazineData centers
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
15 days ago

Most Popular

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
2 days ago
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
Success
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
By Preston ForeMay 20, 2026
1 day ago
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
Future of Work
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
By Mike Householder and The Associated PressMay 17, 2026
4 days ago
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
Workplace Culture
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
By Sydney LakeMay 20, 2026
22 hours ago
Dr. Bernice King on why companies that walked back DEI were never truly committed: 'If you retreat that quick…that reveals who you really are'
Workplace Culture
Dr. Bernice King on why companies that walked back DEI were never truly committed: 'If you retreat that quick…that reveals who you really are'
By Preston ForeMay 19, 2026
2 days ago
A 'proudly autistic' workplace expert says putting neurodivergent employees in a typical office is like dropping a polar bear in Austin, Texas
Conferences
A 'proudly autistic' workplace expert says putting neurodivergent employees in a typical office is like dropping a polar bear in Austin, Texas
By Tristan BoveMay 20, 2026
22 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.