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How Social Media Can Help (Or Hurt) During a Hurricane

By
Carson Kessler
Carson Kessler
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By
Carson Kessler
Carson Kessler
Down Arrow Button Icon
September 14, 2018, 1:39 PM ET

In the wake of Hurricane Florence, retweets, livestreams, hashtags have quickly become part of the emergency disaster kit, alongside flashlights, bottled water, and batteries.

Social media has become a pivotal tool for people to monitor the storm, stay updated on evacuations, and to contact family and authorities. During Hurricane Harvey in 2011, flood victims ignited rescue efforts by contacting emergency workers via Twitter, Facebook, and NextDoor.

However, when fear and uncertainty are rampant, Facebook and Twitter feeds can become inundated with misinformation and dangerous hoaxes. People tend to check social media more frequently during breaking news events, and it becomes even easier for manipulated weather projections and deceptive survival tips to go viral.

To avoid this, make sure to get weather updates from the National Hurricane Center and the National Weather Service accounts. For those seeking updated forecasts, both of these weather accounts should be your go-to.

9/14 11 AM EDT: Here are the Key Messages for #Hurricane #Florence. The life-threatening inland flood hazard will continue for days, even after it is no longer a tropical storm. https://t.co/tW4KeGdBFb pic.twitter.com/gUTmrlB7jZ

— National Hurricane Center (@NHC_Atlantic) September 14, 2018

The National Hurricane Center, a division of the National Weather Service, publishes real time updates and projection models both online and on social media outlets. The NWS is also a credible source for up-to-date maps and evacuation alerts.

In addition to areas being pounded by Florence, areas of south Texas are seeing a threat for flash flooding today. Please make the right choice when you encounter water over the road. #TurnAroundDontDrown.
You have people counting on you to make the right decision. pic.twitter.com/SK1LKzj4hD

— National Weather Service (@NWS) September 14, 2018

Although hashtags can be a useful way to stay up-to-date with the latest trends, verified accounts are a safer bet. Hashtags like #hurricaneflorence and #florence2018 are often crowded with armchair observations from voyeuristic users thousands of miles from the storm—few of which are helpful in the dissemination of emergency information to those in the wake of the storm. Instead of following a hashtag, follow a variety of local news outlets and verified government agencies.

Also, be wary of retweets on Twitter, and to avoid furthering the spread of misinformation, be careful of what you retweet. Be sure to vet the information you’re about to share—or simply rely only on verified primary sources for any retweets.

Please share this safety info for #Florence:
🔹If trapped in a building, go to the highest floor.
🔹Do not climb into a closed attic; you may get trapped by rising floodwater.
🔹Get on the roof only if necessary.

🚨Call 9-1-1 for emergencies.🚨 pic.twitter.com/Hna2aGpmMP

— FEMA (@fema) September 14, 2018

Rumors can fly at the touch of a button, so the Federal Emergency Management Agency (FEMA) has created the Hurricane Florence Rumor Control page to dispel any false information being shared on social media.

The Washington Post has also been vigorously updating its tally on online hoaxes as the storm progresses. If you are unsure about the validity of an image, use a reverse image search.

Believe it or not, this is a shark on the freeway in Wrightsville Beach, North Carolina. #HurricaneFlorence #FlorenceHurricane2018 pic.twitter.com/pc5JCNYM6r

— Derek (@derek_mafs) September 14, 2018

In 2017, Jason Michael McCann tweeted out a bogus photo of a shark swimming down the freeway in Houston, Texas during Hurricane Harvey. The post was retweeted more than 80,000 times—and one year later he’s done it again (with more than 1,000 retweets).

This is an easy trick to quell any hesitations you might have about a possibly altered image. Chrome users can quickly debunk any viral image by right-clicking the photo and selecting “Search Google for Image.” Google will show where the image has been published.

About the Author
By Carson Kessler
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