• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Uber CEO says rideshare 'freed up' his son from having to get a driver’s license—and he's one of many Gen Zers who aren’t willing to drive

3

Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Uber CEO says rideshare 'freed up' his son from having to get a driver’s license—and he's one of many Gen Zers who aren’t willing to drive

3

Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
Football

FanDuel Is About to Launch Its Sports Betting App

By
Polina Marinova
Polina Marinova
Down Arrow Button Icon
By
Polina Marinova
Polina Marinova
Down Arrow Button Icon
September 6, 2018, 5:04 PM ET

The sports betting wars are heating up.

After daily fantasy sports company DraftKings debuted its sportsbook offering in August, rival FanDuel didn’t wait long to launch its own.

FanDuel has soft-launched its sports betting app called FanDuel Sportsbook with plans to officially go live by the end of the week — just in time for NFL season. The app will be available to the public, but only users who are physically located in the state of New Jersey will be able to place bets.

Fortune got a demo of the new app, and it offers a variety of features, including seven different payment options, future betting lines, and in-game wagering that allows users to bet on live games.

After the Supreme Court cleared the way for states to legalize sports betting, daily fantasy sports companies got to work immediately. Why? Sports gambling will account for a huge chunk of their business.

While DraftKings told Fortune that its product team began developing the app a whole year prior to the Supreme Court decision, FanDuel had to wait until after the decision was announced. The Supreme Court ruling happened around the same time as FanDuel and Paddy Power Betfair were finalizing their acquisition talks.

Just a week after the bombshell Supreme Court ruling, the Ireland-based gaming giant agreed to acquire FanDuel in a deal that reportedly values the combined business at more than $1 billion. As a result, FanDuel had to develop and release the app in a matter of six months in order to be ready for football season.

“We had to ramp up very quickly,” Nik Bonaddio, Fanduel’s head of product, told Fortune.

Paddy Power’s technology powers the FanDuel Sportsbook app, and the pricing and betting engines are the same ones used in Paddy’s existing sports betting products. FanDuel, however, spent time to design the app and make it more appealing to an American demographic.

“It was about putting egos aside and creating the best product we could develop with both of our skill sets,” Bonaddio said.

Rival DraftKings debuted its sports betting platform an entire month before FanDuel. Bonaddio explained that the process has taken longer than he wanted, but FanDuel was deliberate in working closely with regulators while developing the app.

“If regulators say, ‘Jump,’ we say, ‘How high? We could’ve taken the approach of doing first and asking for forgiveness later, but it’s just not worth it for us to do that,” he said.

The sentiment was echoed by FanDuel CEO Matt King who told Fortune that his company treads carefully when it comes to regulation. “We’ve always taken a more conservative approach to the point where we deliberately didn’t innovate in certain areas because we weren’t sure if it would be deemed acceptable,” he said.

On the eve of the NFL season kickoff, FanDuel is ramping up to launch its sports betting offering. Though the company has been beta testing its app for a few months by asking for user feedback and doing anecdotal interviews, it remains to be seen how it performs in the wild.

“There are two stages of anxiety,” Bonaddio said. “The first is, ‘Oh my God, how will we build this,’ and the second is ‘Oh my God, did we build the right thing? We’re now entering the second stage.”

About the Author
By Polina Marinova
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Oil drops as U.S. says deal with Iran and Hormuz reopening is near
EnergyOil
Oil drops as U.S. says deal with Iran and Hormuz reopening is near
By Nicholas Lua and BloombergMay 24, 2026
8 hours ago
Russia’s economy is much worse than it seems, and ‘elites are increasingly alarmed’ as alternate GDP gauge shows huge contraction
EconomyRussia
Russia’s economy is much worse than it seems, and ‘elites are increasingly alarmed’ as alternate GDP gauge shows huge contraction
By Jason MaMay 24, 2026
8 hours ago
Alaska’s oil revival sparks a new energy rush Into the Arctic
EnergyOil
Alaska’s oil revival sparks a new energy rush Into the Arctic
By Jennifer A. Dlouhy and BloombergMay 24, 2026
10 hours ago
Trump says ‘don’t listen to the losers’ after fellow Republicans warn he’s about to make a disastrous mistake with Iran ceasefire deal
PoliticsIran
Trump says ‘don’t listen to the losers’ after fellow Republicans warn he’s about to make a disastrous mistake with Iran ceasefire deal
By Darlene Superville, Matthew Daly and The Associated PressMay 24, 2026
11 hours ago
SpaceX stock is about to join this growing constellation of public companies building a space-based economy
Investingspace
SpaceX stock is about to join this growing constellation of public companies building a space-based economy
By Jason MaMay 24, 2026
11 hours ago
The more generous U.S. ceasefire terms are, the more suspicious Iran becomes they’re a ruse for another attack, expert says
PoliticsIran
The more generous U.S. ceasefire terms are, the more suspicious Iran becomes they’re a ruse for another attack, expert says
By Jason MaMay 24, 2026
14 hours ago

Most Popular

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
4 days ago
Uber CEO says rideshare 'freed up' his son from having to get a driver’s license—and he's one of many Gen Zers who aren’t willing to drive
Lifestyle
Uber CEO says rideshare 'freed up' his son from having to get a driver’s license—and he's one of many Gen Zers who aren’t willing to drive
By Sasha RogelbergMay 24, 2026
19 hours ago
Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
Success
Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
By Emma BurleighMay 22, 2026
3 days ago
Inside the 'stealth wealth' playbook: How Silicon Valley's elite buy multimillion-dollar mansions without leaving a paper trail
Real Estate
Inside the 'stealth wealth' playbook: How Silicon Valley's elite buy multimillion-dollar mansions without leaving a paper trail
By Sydney LakeMay 24, 2026
20 hours ago
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
5 days ago
Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50
Success
Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50
By Preston ForeMay 22, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.