• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Ford’s New Smart Window Lets Blind People ‘See’

By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
May 1, 2018, 3:39 PM ET

Ford has developed a prototype smart car window that lets blind people “see” the passing landscape.

The “Feel the View” prototype, which was developed with Italian startup xyz, uses vibrations to give blind and visually impaired passengers a sense of the scenery outside.

The smart window takes pictures using an external camera and turns them into high-contrast grayscale images. These images are reproduced on the glass using special LEDs. When a passenger touches the image, different shades of gray vibrate with a range of 255 intensities. The idea is that blind or visually impaired passengers can touch the scene and use the varying intensities of vibration to create in their mind what the landscape looks like.

Ford’s team in Italy worked with agency GTB Roma and Aedo, a local start-up that specializes in devices for the visually impaired.

Watch how it works in the video below:

[youtube https://www.youtube.com/watch?v=CDfqPMmNmmk&w=560&h=315]

The smart window also has an AI voice assistant that taps into the car’s audio system and put what the passengers are feeling into context. For instance, it might tell the passenger “snowy mountain,” as depicted in the video, or “lake.”

The prototype is part of Ford’s advanced research, which means there are no plans (at least not publicly) to bring this to market.

This is the kind of technology that could show up in Ford’s autonomous vehicle program. The company has been testing its technology and its future business model through pilot programs with Dominos and Postmates. The company has been using research vehicles to learn the logistical challenges of delivery by a driverless vehicle. One of those challenges is how an autonomous vehicle will interact with passengers and give them the information they need as they travel from Point A to Point B.

About the Author
By Kirsten Korosec
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

US President Donald Trump gestures as he speaks about the conflict in Iran in the James S. Brady Press Briefing Room of the White House on April 6, 2026, in Washington, DC.
PoliticsIran
Trump threatens to ‘take out’ all of Iran in one night. From blackout bombs to ‘discombobulators,’ here’s what that could actually mean
By Eva RoytburgApril 6, 2026
2 minutes ago
worker
Future of Workdisruption
Goldman just looked at 40 years of data on the ‘scarring’ effects of technological disruption and finds Gen Z isn’t the most at risk
By Nick LichtenbergApril 6, 2026
13 minutes ago
Trump is seeking the biggest defense budget surge in 75 years as the Pentagon stays committed to ‘exquisite’ weapons
Politicsarms, weapons, and defense
Trump is seeking the biggest defense budget surge in 75 years as the Pentagon stays committed to ‘exquisite’ weapons
By Jason MaApril 6, 2026
20 minutes ago
moon in a spaceship
LawNASA
The Artemis II astronauts have officially gone further from earth than any humans have gone before
By The Associated Press and Marcia DunnApril 6, 2026
1 hour ago
H&R Block CEO shares the deeply human fear that separates middle managers from those destined for the C-suite
C-SuiteNext to Lead
H&R Block CEO shares the deeply human fear that separates middle managers from those destined for the C-suite
By Ruth UmohApril 6, 2026
1 hour ago
Fidji Simo’s medical leave from OpenAI puts a spotlight on one of the most expansive roles in tech
NewslettersMPW Daily
Fidji Simo’s medical leave from OpenAI puts a spotlight on one of the most expansive roles in tech
By Emma HinchliffeApril 6, 2026
2 hours ago

Most Popular

The U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desert
Politics
The U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desert
By Fortune EditorsApril 5, 2026
1 day ago
A CIA deception campaign in Iran helped the spy agency uncover the location of the downed F-15 airman, who was hiding in a mountain crevice
Politics
A CIA deception campaign in Iran helped the spy agency uncover the location of the downed F-15 airman, who was hiding in a mountain crevice
By Fortune EditorsApril 5, 2026
22 hours ago
During the rescue of the F-15 airman in Iran, the U.S. military blew up two of its own transport planes that had to be left behind
Politics
During the rescue of the F-15 airman in Iran, the U.S. military blew up two of its own transport planes that had to be left behind
By Fortune EditorsApril 5, 2026
1 day ago
Meet a 74-year-old New Yorker who unretired to become an Uber driver: 'I'm amazed at what people will tell me'
Personal Finance
Meet a 74-year-old New Yorker who unretired to become an Uber driver: 'I'm amazed at what people will tell me'
By Fortune EditorsApril 4, 2026
2 days ago
Netflix cofounder says he stopped work at 5 p.m. every Tuesday for 30 years to stay 'sane,' no matter the crisis: 'Nothing got in the way of that'
Success
Netflix cofounder says he stopped work at 5 p.m. every Tuesday for 30 years to stay 'sane,' no matter the crisis: 'Nothing got in the way of that'
By Fortune EditorsApril 5, 2026
1 day ago
'It’s shocking how poorly prepared the administration is': DOGE gutted major energy personnel who warn the U.S. has lost key insights amid Iran war
Energy
'It’s shocking how poorly prepared the administration is': DOGE gutted major energy personnel who warn the U.S. has lost key insights amid Iran war
By Fortune EditorsApril 5, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.