• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryEarth Day

Commentary: Want to Save the Earth? Start With Your Local Zoo.

By
Robin Ganzert
Robin Ganzert
Down Arrow Button Icon
By
Robin Ganzert
Robin Ganzert
Down Arrow Button Icon
April 22, 2018, 9:00 AM ET

The death last month of the world’s last remaining male northern white rhinoceros was a red flag for the conservation movement and animal lovers everywhere. It was just the latest reminder of the precarious state of major fauna around the world: There are roughly 1,700 species of mammals, birds, reptiles, amphibians, or fish that are critically endangered.

Today is Earth Day, which raises awareness about how human actions such as pollution and overdevelopment threaten biodiversity. It presents an opportunity to reflect on the extinction of majestic creatures with whom we once shared the Earth and consider ideas to prevent further species loss.

Earth Day 2018 is focused on ending plastic pollution, particularly the single-use plastics that often end up in our oceans and waterways. The plastic threat to wildlife has been driven home by a recent viral video, viewed over 21 million times, of a straw being removed from the nose of a sea turtle. (This video is graphic and contains explicit language.) It’s difficult to watch and not reflect upon the next time you’re slurping a milkshake.

But there’s something more proactive that Americans can do to celebrate Earth Day besides refusing a plastic straw the next time they’re ordering at a restaurant or bar. They can support their local zoos and aquariums, which act as modern-day arks of hope for endangered animals across the world.

Zoos and aquariums offer a lifeline to animals who have inspired wonder for generations but have little-to-no natural habitat left. These include the most iconic zoo animals—such as big cats, primates, and pandas. Dozens of animals, including the South China tiger, no longer exist in the wild and are only kept in existence because of human care.

By saving species, zoos and aquariums also preserve the indescribable connection between people and animals, which has inspired generations of the young and young-at-heart. If this bond is frayed, it will doom endangered species. To generate support for conserving animals, people must first love animals. And to love animals, people must know them. Increasing urbanization means zoos and aquariums are the only opportunity most people get to knowing threatened animals. More than 183 million people—roughly half of the U.S. population—visit a zoo or aquarium annually.

Safe in zoos, critically endangered species can work to rebuild their populations, with the help of trained zoologists and breeders. Several species have been saved and reintroduced to the wild through zoo breeding programs. The Arabian oryx, whooping crane, black-footed ferret, and California condor have all seen their populations begin to recover as a result of zoos’ efforts. Washington DC’s National Zoo helped increase the population of the golden lion tamarins from about 200 to 3,200 in the wild today.

Zoos and aquariums also help finance conservation efforts, spending hundreds of millions of dollars annually on research efforts in breeding, habitat, and veterinary science. The World Association of Zoos and Aquariums has urged zoos to devote at least 3% of their budgets to conservation work. Most zoos have Earth Day programming today to help raise awareness of their inhabitants’ plight.

To do the most good, zoos and aquariums must be held to the highest standards of animal welfare. American Humane’s Humane Conservation program furthers this goal by certifying that animals in participating zoos and aquariums are healthy, positively social, active, safe, and living with proper light, sound, air, and heat levels. These standards are set by animal science experts, providing the third-party validation of humane treatment and positive welfare that an increasingly discerning public is demanding.

Some of the issues raised by Earth Day seem as vast as the million-square-mile mass of discarded plastics currently floating in the Pacific Ocean. But supporting local zoos and aquariums is a tangible step that has real benefits in protecting endangered species and helping prevent the next white rhino from disappearing from the planet.

Robin Ganzert, PhD, is the president and CEO of American Humane.

About the Author
By Robin Ganzert
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

AI agents are acting like employees, but company structures still treat them like software
CommentaryOkta
AI agents are acting like employees, but company structures still treat them like software
By Dan MountstephenApril 13, 2026
3 hours ago
trump
CommentaryWhite House
The futility of Trump’s grandiose personal branding of public assets, from ballrooms and bills to ships and planes
By Jeffrey Sonnenfeld and Steven TianApril 13, 2026
7 hours ago
mueller
CommentaryEntrepreneurship
I grew up in a family of entrepreneurs. Here’s what I had to unlearn to build a $1 billion business
By Samuel MuellerApril 12, 2026
2 days ago
boomer
CommentaryLongevity
America is not ready for its own longevity crisis — and 2026 is the wake-up call
By Aimee DeCamillo and Diane TyApril 12, 2026
2 days ago
layoff
CommentaryManagement
The middle manager cuts saving you millions today will cost you everything in 2028
By Kristien TurnerApril 12, 2026
2 days ago
vicente
CommentaryLeadership
Ingersoll Rand CEO: here’s how employee ownership helped drive more than 8x enterprise value growth
By Vicente ReynalApril 11, 2026
3 days ago

Most Popular

'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
By Fortune EditorsApril 11, 2026
2 days ago
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
Economy
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
By Fortune EditorsApril 12, 2026
2 days ago
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
By Fortune EditorsApril 13, 2026
9 hours ago
Here’s how a U.S. naval blockade of the Strait of Hormuz could work. ‘This is a big task, and it’s a big gamble’
Politics
Here’s how a U.S. naval blockade of the Strait of Hormuz could work. ‘This is a big task, and it’s a big gamble’
By Fortune EditorsApril 12, 2026
1 day ago
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sunbelt, soaring in the Rust Belt
Real Estate
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sunbelt, soaring in the Rust Belt
By Fortune EditorsApril 11, 2026
3 days ago
A 93-year-old refused to sell her home to the Masters golf course that’s spent $280 million on expansion: ‘Money ain’t everything’
Real Estate
A 93-year-old refused to sell her home to the Masters golf course that’s spent $280 million on expansion: ‘Money ain’t everything’
By Fortune EditorsApril 12, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.