• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision

2

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

3

Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says

1

Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision

2

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

3

Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says
Commentarydiversity and inclusion

Would A More Diverse Facebook Help?

Ellen McGirt
By
Ellen McGirt
Ellen McGirt
Down Arrow Button Icon
Ellen McGirt
By
Ellen McGirt
Ellen McGirt
Down Arrow Button Icon
April 12, 2018, 3:38 PM ET

Yesterday, Facebook CEO Mark Zuckerberg faced a second day of questioning from lawmakers looking to understand how the political consulting firm Cambridge Analytica may have gained access to the personal data of up to 87 million Facebook users.

My colleague, Jonathan Vanian, has an excellent recap here.

Compared to the relatively staid session with the Senate on Tuesday, the members of the House Energy and Commerce Committee dug more deeply into the nuts and bolts of Facebook’s data collection processes.

But one set of questions has ignited an interesting debate on why the company’s dismal diversity numbers should be part of the conversation.

Rep. G.K. Butterfield of North Carolina used his allotted time yesterday to quiz Zuckerberg on the company’s workforce.

“In 2017 you’ve increased your black representation from two to three percent,” he began, “a small increase, but better than none.” He then asked Zuckerberg to commit to publishing the company’s retention numbers disaggregated by race and if he planned to add a black executive to the company’s all-white leadership team. “Not only you and Sheryl [Sandburg], but David [Wehner], Mike [Schroepfer] and Chris [Cox],” he said, literally waving a printout of their bios and headshots in Zuckerberg’s direction. “This does not represent America,” he said.

Online chatter began immediately, with many asking a not entirely surprising question. Why is he bringing something up that had nothing to do with data privacy or Russian interference in the 2016 election?

In theory, a diverse set of employees (with influence) would be better able to identify ways their product might harm certain customers that a majority-culture leadership team might miss (or ignore) in a company’s quest for domination.

For Facebook, that can mean anything from identity theft and discrimination to the very troubling implications of the unchecked hate speech that fueled widespread violence against the Rohingya people in Myanmar.

While data breaches and unauthorized “scraping” are a bummer for everybody, those leading to financial harms are often more problematic for people of color, people living on fixed or low incomes, or people from other marginalized communities who are already operating with little financial wiggle room and sub-optimal access to banking and credit systems.

Similarly, hate speech and abuse are disproportionately directed at women, people of color, LGBTQ, Muslims, etc., on the platform, and are often not caught by content reviewers.

Civil rights leaders have warned for years that data and algorithms can make online profiling and discrimination even easier. This has been a problem for Facebook, specifically with discriminatory housing ads, as a ProPublica investigation has shown.

But the Cambridge Analytica problem also has a diversity component.

The misinformation that was used in the targeted ads was often dangerously racialized and designed to stoke the cultural divisions which are deeply embedded in America’s psyche.

The USA Today’s Jessica Guynn reported on the issue last November after Rep. Terri Sewell from Alabama questioned Facebook general counsel Colin Stretch on the company’s inability to keep Russian racist propaganda off their platform.

In one example she cited, a manipulative re-working of history aimed to inflame African American Facebook users and get them to follow a fake Russian account called Blacktivist. “Who are your vetters and are they a diverse group of people?” she asked.

So yes, theoretically diversity could have helped, but only if the “diverse” employees feel empowered, valued and safe at work – the inclusion piece of the diversity issue.

Here’s one study to post on your Facebook profile.

Two U.K. based academic researchers, Alison Reynolds and David Lewis, sought to discover why some cognitively diverse teams did better than others. Turns out, psychological safety was an important factor.

“The groups that performed well treated mistakes with curiosity and shared responsibility for the outcomes,” they write in HBR. They say psychological safety means that people understand that they won’t be punished or humiliated for surfacing ideas, questions, and concerns, or making mistakes. “As a result, people could express themselves, their thoughts and ideas without fear of social retribution.”

Which is partly why Butterfield’s question about retention was such a smart one. If “minority” employees don’t feel valued at Facebook, why should anyone else feel safe on the platform?

 

Ellen McGirt writes Fortune’s raceAhead, a daily newsletter about race and culture.

About the Author
Ellen McGirt
By Ellen McGirt
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

bs
CommentaryCalifornia
I’ve sold property on California’s Central Coast for decades. The buyers chasing ranch and winery estates are after more than a lifestyle
By Lindsey HarnJune 6, 2026
17 hours ago
home
CommentaryHousing
One in five homebuyers is a single woman – here’s what’s driving the shift
By Kathy CollinsJune 6, 2026
18 hours ago
sa
CommentaryIPOs
When good money goes bad: the question SpaceX and OpenAI investors aren’t asking
By Rory McDonaldJune 6, 2026
19 hours ago
denton
CommentaryIran
ICC Secretary General: The Hormuz clock that matters isn’t diplomatic — it’s agricultural
By John W.H. Denton AOJune 6, 2026
23 hours ago
wc
CommentaryWorld Cup
The World Cup is coming to the U.S. — so where are the international travelers?
By Evan SaundersJune 5, 2026
2 days ago
mc
Commentarydisruption
What AI is actually good for
By Maria ColacurcioJune 5, 2026
2 days ago

Most Popular

Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision
Real Estate
Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision
By Sydney LakeJune 6, 2026
19 hours ago
AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
AI
AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
By Marco Quiroz-GutierrezJune 5, 2026
2 days ago
Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says
Economy
Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says
By Nick LichtenbergJune 5, 2026
2 days ago
Here's where U.S. debt may become unsustainable with interest payments triggering a default crisis that even steep tax hikes can't fix
Economy
Here's where U.S. debt may become unsustainable with interest payments triggering a default crisis that even steep tax hikes can't fix
By Jason MaJune 6, 2026
6 hours ago
MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
Success
MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
By Sydney LakeJune 5, 2026
2 days ago
The Strait of Hormuz is more open than previously thought as the U.S. shoots down Iranian drones threatening ships and provides 'naval overwatch'
Energy
The Strait of Hormuz is more open than previously thought as the U.S. shoots down Iranian drones threatening ships and provides 'naval overwatch'
By Jason MaJune 6, 2026
7 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.