• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Current price of oil as of June 15, 2026

2

Team USA star Ricardo Pepi grew up in a trailer in El Paso—and his parents pawned their car title to fuel his soccer dream. Now, he’s in the World Cup

3

Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI

1

Current price of oil as of June 15, 2026

2

Team USA star Ricardo Pepi grew up in a trailer in El Paso—and his parents pawned their car title to fuel his soccer dream. Now, he’s in the World Cup

3

Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
Bloomberg

‘They’re Pretty.’ Monaco Grand Prix Says ‘Grid Girls’ Are Here to Stay

By
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Bloomberg
Bloomberg
Down Arrow Button Icon
April 5, 2018, 1:50 PM ET
Add Fortune on Google for similar content.

Leave it to Monaco to defy Formula 1.

In a statement issued on Thursday to F1i.com, Michel Boeri, president of the Automobile Club de Monaco, said so-called “grid girls” will be present on the starting line during the Monaco Grand Prix next month, apparently the result of a deal.

The announcement came in direct opposition to F1 parent company Liberty Media Corp., which announced last year that it would abolish the practice of using young female hostesses during F1 events.

“We’ve had no problems with Liberty Media, except for the grid-girl issue,” said Boeri. “They’re pretty, and the cameras will be on them once again.”

News of the initial “no-grid-girl” ruling had caused deep divisions among spectators and enthusiasts. Some saw it as long overdue in a dated, dying sport that objectifies and commoditizes women, while others considered it a knee-jerk reaction to appease draconian standards of political correctness in the current #MeToo cultural climate.

Boeri, who hosts F1’s most glamorous event, apparently fell into the latter camp.

“Our American friends assume that it could hurt the feminine feelings when employing young women to carry signs,” Boeri told Monaco-Matine, a local newspaper. “Our hostesses complete model and PR schools. They perform during the Grand Prix at events that are in line with their training. And they are paid for it.”

Requests for comment from U.S.-based Liberty Media have yet to be returned. But the company is neither the first nor the only sports-related company to end such practices.

Last year, Spain’s Vuelta a Espana cycling race ended its habit of placing female “hostesses” on the podium with race winners, substituting fully dressed men and women. Recently the Professional Darts Corp. also stopped using “walk-on girls” to accompany male competitors to the stage at its tournaments. The World Endurance Championship, which hosts the famous 24 Hours of Le Mans and 24 Hours of Daytona races, did away with them in 2015.

Liberty Media has since announced it would use “Grid Kids” to help in pre-race ceremonies.

Some have applauded the decision as savvy.

“I think it’s a bit archaic, to be honest,” Geoff Day, the longtime former director of communications for Mercedes-Benz AG and a former Buckingham Palace staffer, said of the practice. “Culturally, having the grid girls in their skimpy outfits may have been relevant in the 1960s, but what kind of message does that send today? If F1 is trying to make itself relevant and authentic to a modern audience, using kids and young drivers makes it far more relevant.”

For others, kids don’t exactly cut it.

“The [grid girls] look pretty and are part of the Formula 1 landscape,” Boeri said. “Why in the world should I stop 30 girls from earning a living?”

About the Author
By Bloomberg
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Vietnam has to find $200 billion to fund its ambitious growth agenda. Techcombank’s CEO thinks that has to come from overseas
BankingAsia Agenda
Vietnam has to find $200 billion to fund its ambitious growth agenda. Techcombank’s CEO thinks that has to come from overseas
By Angelica AngJune 16, 2026
48 minutes ago
Vessels lie at anchor in the Strait of Hormuz off Iran's coast.
Energyoil and gas
Filling up your car won’t feel normal until next summer, S&P says
By Tristan BoveJune 16, 2026
2 hours ago
A man sits at a red checkerboard table with a Tiffany-style Pizza Hut lamp hanging above him.
RetailFood and drink
Pizza Hut is getting the private equity treatment in a $2.7 billion deal as its owner offloads the brand that defined 1990s dining nostalgia
By Sasha RogelbergJune 16, 2026
2 hours ago
Anthropic CEO Dario Amodei speaking into a microphone.
NewslettersEye on AI
Decision on Anthropic’s Fable and Mythos models means the U.S. has a licensing regime for frontier AI—it just doesn’t want to admit it
By Jeremy KahnJune 16, 2026
2 hours ago
Exclusive: PayPal winds down venture arm as fintech giant restructures under new CEO
Startups & VenturePayPal Holdings
Exclusive: PayPal winds down venture arm as fintech giant restructures under new CEO
By Ben WeissJune 16, 2026
2 hours ago
‘Making China the elephant in the room’: The G7 confronts its reliance on U.S. AI and Chinese energy supply chains, experts say
EuropeAnthropic
‘Making China the elephant in the room’: The G7 confronts its reliance on U.S. AI and Chinese energy supply chains, experts say
By Mia OsmonbekovJune 16, 2026
3 hours ago

Most Popular

Current price of oil as of June 15, 2026
Personal Finance
Current price of oil as of June 15, 2026
By Joseph HostetlerJune 15, 2026
1 day ago
Team USA star Ricardo Pepi grew up in a trailer in El Paso—and his parents pawned their car title to fuel his soccer dream. Now, he’s in the World Cup
Success
Team USA star Ricardo Pepi grew up in a trailer in El Paso—and his parents pawned their car title to fuel his soccer dream. Now, he’s in the World Cup
By Preston ForeJune 15, 2026
1 day ago
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
Big Tech
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
By Tristan BoveJune 15, 2026
1 day ago
Current price of silver as of Monday, June 15, 2026
Personal Finance
Current price of silver as of Monday, June 15, 2026
By Joseph HostetlerJune 15, 2026
1 day ago
Current price of oil as of June 16, 2026
Personal Finance
Current price of oil as of June 16, 2026
By Joseph HostetlerJune 16, 2026
9 hours ago
Current price of gold as of June 15, 2026
Personal Finance
Current price of gold as of June 15, 2026
By Danny BakstJune 15, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.