• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech‪Mars‬‬

‘Iron Foundries to Pizza Joints to Nightclubs:’ Elon Musk Shares His Vision for Life on Mars

By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
March 12, 2018, 9:46 AM ET

SpaceX CEO Elon Musk’s mission is to develop a rapid and cost-efficient rocket to get to and from Mars. But that doesn’t mean he hasn’t considered what will happen once a sustainable interplanetary spaceship has been built.

The entrepreneurial opportunities on the red planet will be immense, Musk said Sunday afternoon during a live Q&A session with screenwriter Jonathan Nolan at the South By Southwest (SXSW) conference in Austin, Texas.

“Once that (ship) has been built and there is a means of getting cargo and people to and from Mars as well as to and from the moon and other places in the solar system then I think that’s really where a tremendous amount of entrepreneurial resources will be needed because you’ve got to build out the entire base industry,” Musk said. “Everything that allows human civilization to exist. And it’s going to be harder, a lot harder in a place like Mars or the moon.”

A city on Mars will need people, businesses, a power station, glass domes in which to grow crops, and other fundamentals necessary for survival, Musk said. There will be an explosion of entrepreneurial opportunity, he said.

“Mars will need everything from iron foundries to pizza joints to nightclubs,” Musk said. “Mars should definitely have great bars,” he quipped before adding, “The Mars bar.”

Musk’s vision for Mars will not be, as some have suggested, “an escape hatch for rich people.” Nor will it have the same representative democracy that exists in the United States, he predicted.

“It kind of reads like Shackleton’s ad for Antarctic explorers: Difficult, dangerous, a good chance you’ll die, excitement for those who survive,” Musk said when describing the types of people who will be the planet’s first pioneers. “I think there’s not many people who will actually want to go in the beginning because all those things are true. But there will be some for whom the excitement of the frontier and the exploration exceeds the considered danger.”

Musk believes that a society on Mars will have a direct democracy, not a representative one. This means everyone will directly vote on every issue. His advice: keep laws short.

“If it exceeds the word count of the Lord of the Rings, then something is wrong,” he said.

Of course before the Mars bar can start serving Pan Galactic Gargle Blasters, the first order of business is getting there. And that’s where SpaceX comes in. Musk’s company is currently building the first Mars or interplanetary ship, which he calls the BFR. Musk said the company expects to be able to do short flights with the rocket sometime in the first half of next year. The most that the public has seen of the rocket at this point is a design concept and a massive carbon-fiber fuel tank.

“Once you can get there the opportunities are immense,” Musk said. “So we’re going to do our best to get you there and then make sure there is an environment in which entrepreneurs can flourish; and then I think it’ll be amazing.”

About the Author
By Kirsten Korosec
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

A veiled Iranian woman holds her cellphone displaying a portrait of Iran's Supreme Leader, Ayatollah Ali Khamenei,
CybersecuritySecurity
Cyber retaliation from Iran is a problem for U.S. companies — ‘It’s in the hands of a 19-year-old hacker in a Telegram room,’ ex-NSA operative says
By Amanda GerutMarch 1, 2026
10 hours ago
Two girls look at a white laptop placed on a desk.
AIEducation
American schools weren’t broken until Silicon Valley used a lie to convince them they were—now reading and math scores are plummeting
By Sasha RogelbergMarch 1, 2026
12 hours ago
Big TechSocial Media
YouTube’s cofounder and former tech boss doesn’t want his kids to watch short videos, warning short-form content ‘equates to shorter attention spans’
By Marco Quiroz-GutierrezMarch 1, 2026
16 hours ago
Slack cofounder Stewart Butterfield
SuccessProductivity
Slack cofounder says workers and CEOs can get stuck doing ‘fake’ work like pre-meetings and slide shows
By Emma BurleighMarch 1, 2026
16 hours ago
heitmann
CommentaryEntrepreneurship
Here’s how to build something that lasts, from the founder of a $300 million bootstrapped company that’s been growing for 28 years straight
By Tim HeitmannMarch 1, 2026
22 hours ago
U.S. President Donald Trump delivers the State of the Union address during a joint session of Congress in the House Chamber at the Capitol on February 24, 2026 in Washington, D.C.
EnergyData centers
Your utility bills keep going up. Here’s everyone you can blame—AI data centers included
By Jordan BlumMarch 1, 2026
1 day ago

Most Popular

placeholder alt text
Economy
Your grandparents are the reason the U.S. isn't in a recession right now. That won't last forever
By Eleanor PringleMarch 1, 2026
22 hours ago
placeholder alt text
Success
MacKenzie Scott's close relationship with Toni Morrison long before Amazon put her on the path give more than $1 billion to HBCUs
By Sasha RogelbergMarch 1, 2026
15 hours ago
placeholder alt text
Middle East
As Iran attacks Dubai, the tax-free haven for the global elite could see 'catastrophic' fallout — 'this can also send shockwaves globally'
By Jason MaMarch 1, 2026
14 hours ago
placeholder alt text
Personal Finance
Trump's universal 401(k) architect on why lower-income people distrust retirement accounts: 'they want to know what the catch is'
By Jacqueline MunisFebruary 28, 2026
2 days ago
placeholder alt text
Health
Gen Z men are eating ‘boy kibble,’ the human equivalent to dog food, to load up on protein cheaply
By Jake AngeloMarch 1, 2026
19 hours ago
placeholder alt text
AI
The week the AI scare turned real and America realized maybe it isn't ready for what's coming
By Nick LichtenbergFebruary 28, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.