• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

United Airlines Might Replace Employee Bonuses With a Lottery

By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
March 4, 2018, 5:08 PM ET

United Airlines is eyeing a plan to end quarterly performance bonuses for its employees, replacing them instead with something a bit more unconventional: a lottery-style drawing, with prizes including cash, cars, and vacations.

According to a report from the Chicago Business Journal, the new program was announced in a memo sent by President Scott Kirby on Friday.

“As we look to continue improving, we took a step back and decided to replace the quarterly operational bonus and perfect attendance programs with an exciting new rewards program called ‘core4 Score Rewards’,” the memo read in part. A United spokesperson told CBJ that the new prize program was intended to “build excitement and a sense of accomplishment.”

According to CBJ, though, excitement was not some employees’ first response. Sources said the announcement had been met with a “firestorm” among employees. That backlash led United Airlines to say Monday that it is “pressing the pause button” on the new program.”

United says it is "pressing the pause button" on lottery bonus system after complaints from employees. (Previously qualifying employees received quarterly bonuses automatically. new plan called for once-a-quarter lottery for $100k, other prizes)

— Leslie Josephs (@lesliejosephs) March 5, 2018

Get Data Sheet, Fortune’s technology newsletter.

It’s hard to square the idea of either team or individual accomplishments with the random distribution of incentives. One employee will reportedly receive a $100,000 prize each quarter — again, determined by a drawing whose non-winners won’t receive their prior bonuses. According to Inc., those bonuses have been estimated at between $63 and $7,589. That seems almost certain to breed more resentment than enthusiasm.

The prize program is linked, at least in name, to United’s “Core4” program. That initiative, started by Kirby this year, is meant to encourage staffers to attend closely to customer needs, including by shifting away from rigid policies and towards personal judgment. It followed a disastrous incident in which a passenger was violently dragged from a flight.

In a followup exchange with Inc., another spokesperson said United would be offering other new incentives in addition to the lottery system. The new program also will not affect the airline’s profit-sharing program.

About the Author
By David Z. Morris
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

matrix style green screen of text behind a physical deadbolt
CybersecurityMeta
As Meta removes privacy controls, TikTok explains why it never had any
By Catherina GioinoMarch 17, 2026
7 minutes ago
amazon
RetailAmazon
Amazon goes from free fast delivery to $14.99 within the hour
By Anne D'Innocenzio and The Associated PressMarch 17, 2026
7 minutes ago
trump
PoliticsWhite House
Either Trump is lying or the 4 other living presidents are, about war on Iran
By Darlene Superville, Steven Sloan and The Associated PressMarch 17, 2026
9 minutes ago
Close up of woman using laptop with AI generative technology interface. Content creator typing command prompts and text using artificial intelligence in modern office.
NewslettersCFO Daily
$12 billion AI startup founder says future tech giants could operate with fewer than 100 employees
By Sheryl EstradaMarch 17, 2026
23 minutes ago
constantine
CommentaryWaters
The next energy superpower will make its own fuel
By Gregory ConstantineMarch 17, 2026
37 minutes ago
Jeremy Siegel, the Russell E. Palmer Professor of Finance at the Wharton School, speaks during the Wharton Global Alumni Forum in Madrid, Spain, on Thursday, June 24, 2010.
EconomyInflation
A market correction of 10% could be on the cards as consumer psychology shifts due to gas prices, says top economist
By Eleanor PringleMarch 17, 2026
50 minutes ago

Most Popular

placeholder alt text
Middle East
Iran's attacks have collapsed, and the trend is 'overwhelmingly positive,' analysts say. But the military side is separate from politics and markets
By Jason MaMarch 16, 2026
20 hours ago
placeholder alt text
Investing
Peter Thiel is actively convincing billionaires to abandon The Giving Pledge — and it may be working
By Jake AngeloMarch 16, 2026
19 hours ago
placeholder alt text
Politics
'No, we didn’t': DOGE staffer admits Elon Musk’s cost-cutting agency failed to reduce the federal deficit
By Sasha RogelbergMarch 16, 2026
16 hours ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, March 16, 2026
By Joseph HostetlerMarch 16, 2026
23 hours ago
placeholder alt text
Economy
The energy crisis isn’t recessionary yet, but there’s a scenario where oil prices could bring the US economy to a ‘standstill,’ Oxford Economics says
By Tristan BoveMarch 16, 2026
20 hours ago
placeholder alt text
Economy
A 'debt spiral' before a fiscal crisis: Interest on the national debt will be growing faster than GDP in just 5 years, think tank warns
By Nick LichtenbergMarch 16, 2026
20 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.