• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Soccer

A Hastily Deleted Nike Ad Sparks a Storm of Speculation Around One of the World’s Top Soccer Stars

By
Reuters
Reuters
Down Arrow Button Icon
By
Reuters
Reuters
Down Arrow Button Icon
January 1, 2018, 1:54 AM ET
Liverpool v Leicester City - Premier League
LIVERPOOL, ENGLAND - DECEMBER 30: (THE SUN OUT, THE SUN ON SUNDAY OUT)Philippe Coutinho of Liverpool during the Premier League match between Liverpool and Leicester City at Anfield on December 30, 2017 in Liverpool, England. (Photo by Andrew Powell/Liverpool FC via Getty Images)Andrew Powell—Liverpool FC via Getty Images

Sports apparel manufacturers Nike have created a flurry of speculation around the future of Liverpool playmaker Philippe Coutinho after they appeared to use his name in an advertisement on their website to promote Barcelona apparel.

The advertisement, which read “Philippe Coutinho is ready to light up Camp Nou”, was deleted shortly after it appeared and it was unclear if the advertisement was genuine or the website had been hacked, the BBC and other British media reported.

The Catalan side, however, made several attempts at signing the Brazilian last year but could not reach the 200 million euros ($240.04 million) Liverpool wanted for the midfielder, local media reported at the time.

For more on soccer, see Fortune’s video:

Barcelona said in October they were ready to mount a new bid for the 25-year-old in the January transfer window.

Coutinho missed the start of the Premier League season with injury but has been in strong form, scoring seven times in the league for the Merseyside club.

Barcelona sold winger Neymar to Paris St. Germain for a world record fee of 222 million euros last August, before spending an initial 105 million euros on Borussia Dortmund’s Ousmane Dembele.

About the Author
By Reuters
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Ryanair CEO says book summer trips before fares soar, predicting French air traffic controllers more likely to cause flight chaos than fuel shortages
Travel & LeisureAirline industry
Ryanair CEO says book summer trips before fares soar, predicting French air traffic controllers more likely to cause flight chaos than fuel shortages
By Jason MaApril 4, 2026
3 hours ago
Trump warns Iran it has 48 hours left as airman remains missing
PoliticsIran
Trump warns Iran it has 48 hours left as airman remains missing
By Arsalan Shahla, Patrick Sykes and BloombergApril 4, 2026
5 hours ago
U.S. deploys bulk of stealthy long-range missile for Iran war
PoliticsIran
U.S. deploys bulk of stealthy long-range missile for Iran war
By Gerry Doyle and BloombergApril 4, 2026
5 hours ago
Iran says Iraqi ships are allowed to use Strait of Hormuz
EnergyOil
Iran says Iraqi ships are allowed to use Strait of Hormuz
By Patrick Sykes, Kateryna Kadabashy, Anthony Di Paola and BloombergApril 4, 2026
5 hours ago
Labor market turns upside down as the economy can shed jobs and still keep unemployment low amid immigration reversal
EconomyJobs
Labor market turns upside down as the economy can shed jobs and still keep unemployment low amid immigration reversal
By Jason MaApril 4, 2026
6 hours ago
Trump calms markets to fight longer and always uses the military assets he deploys as more combat power heads to Iran, Mideast expert says
EnergyIran
Trump calms markets to fight longer and always uses the military assets he deploys as more combat power heads to Iran, Mideast expert says
By Jason MaApril 4, 2026
6 hours ago

Most Popular

Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
Innovation
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Fortune EditorsApril 3, 2026
2 days ago
The World Cup is supposed to be an economic windfall. But 'you're seeing a number of headwinds' now
North America
The World Cup is supposed to be an economic windfall. But 'you're seeing a number of headwinds' now
By Fortune EditorsApril 4, 2026
14 hours ago
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
3 days ago
Current price of oil as of April 3, 2026
Personal Finance
Current price of oil as of April 3, 2026
By Fortune EditorsApril 3, 2026
2 days ago
Current price of silver as of Friday, April 3, 2026
Personal Finance
Current price of silver as of Friday, April 3, 2026
By Fortune EditorsApril 3, 2026
2 days ago
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometown
Magazine
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometown
By Fortune EditorsApril 3, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.