• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
HealthDigital Health

Planning to Gift a DNA Test Kit This Holiday Season? The FTC Wants You to Be Careful About Privacy

By
Sy Mukherjee
Sy Mukherjee
Down Arrow Button Icon
By
Sy Mukherjee
Sy Mukherjee
Down Arrow Button Icon
December 15, 2017, 3:51 PM ET
2017 Streamy Awards - Inside
BEVERLY HILLS, CA - SEPTEMBER 26: 23andMe kits at the 2017 Streamy Awards at The Beverly Hilton Hotel on September 26, 2017 in Beverly Hills, California. (Photo by Matt Winkelmeyer/Getty Images for dick clark productions)Matt Winkelmeyer Getty Images for dick clark productions

There’s been an explosion in the field of at-home DNA testing kits that Americans can use to trace their ancestry and probe their genetic risks for diseases like Alzheimer’s and Parkinson’s through services such as Ancestry and 23andMe. But the Federal Trade Commission (FTC) is urging Americans to consider potential privacy concerns before buying genetic test kits—particularly if they plan on handing out such DNA tests as holiday gifts this year to family and friends.

Click here to subscribe to Brainstorm Health Daily, our brand new newsletter about health innovations.

“If you’re thinking about buying a kit for yourself or a family member, the FTC has advice about protecting the privacy of the sensitive information that DNA tests reveal,” wrote the consumer watchdog agency in a post this week.

“Although most tests require just a swab of the cheek, that tiny sample can disclose the biological building blocks of what makes you you. The data can be very enlightening personally, but a major concern for consumers should be who else could have access to information about your heritage and your health. If you’re thinking about buying an at-home DNA test kit, you owe it to yourself—and to family members who could be affected—to investigate the options thoroughly.”

The FTC’s cautionary advice is fairly thorough, and striking given the growing popularity of DNA testing kits that consumers can get without a doctor’s prescription. (For instance, 23andMe became the first company ever to win FDA clearance for its direct-to-consumer genetic tests with accompanying health risk reports in April 2017.) The agency warns that potential customers should read the fine print on companies’ privacy policies to safeguard their or their families’ genetic privacy, and consider that hacking which exposes sensitive health data is always a concern in the modern digital age.

Firms like Ancestry and 23andMe insist that their privacy policies are robust and that consumers can choose whether or not to share their (anonymized) data for research purposes, such as helping companies create more targeted drugs by harnessing genetic data. But there have also been some reported instances of unintended consequences, even for basic ancestry tests, such as children finding out that their parents aren’t actually their biological parents. Some critics of widely-available consumer DNA test kits have urged automatically pairing such products with access to genetic counselors who can help parse the highly personal information. Proponents argue that, in the 21st century, everyone should have access to something as fundamental as their own biological code.

About the Author
By Sy Mukherjee
See full bioRight Arrow Button Icon

Latest in Health

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Health

Brown
CybersecuritySocial Media
Mass shootings on campus give rise to a new kind of life-saving service journalism: an anonymous message board called Sidechat
By Leah Willingham and The Associated PressJanuary 8, 2026
13 hours ago
HealthDietary Supplements
AG1 Review (2026): Dietitian Approval and Personally Tested
By Christina SnyderJanuary 8, 2026
15 hours ago
Jerome Adams
CommentaryVaccines
Trump’s former surgeon general: One year in, the war on vaccination is undoing the Trump administration’s health agenda
By Jerome AdamsJanuary 8, 2026
17 hours ago
HealthHealth
America’s healthiest state has clean air and water, good education, and safe cities—And says a lot about the country’s rural-urban divide
By Tristan BoveJanuary 8, 2026
19 hours ago
Illustration of a human and robot hand holding a pharmacy and an AI symbol, respectively.
AImedicine
As Utah gives the AI power to prescribe some drugs, physicians warn of patient risks
By Beatrice NolanJanuary 8, 2026
19 hours ago
Simple App as best intermittent fasting app
HealthDietary Supplements
The Best Nutrition Apps of 2026: Approved by Experts
By Christina SnyderJanuary 7, 2026
2 days ago

Most Popular

placeholder alt text
Law
Amazon is cutting checks to millions of customers as part of a $2.5 billion FTC settlement. Here's who qualifies and how to get paid
By Sydney LakeJanuary 6, 2026
3 days ago
placeholder alt text
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighJanuary 8, 2026
20 hours ago
placeholder alt text
Future of Work
AI layoffs are looking more and more like corporate fiction that's masking a darker reality, Oxford Economics suggests
By Nick LichtenbergJanuary 7, 2026
2 days ago
placeholder alt text
Workplace Culture
Amazon demands proof of productivity from employees, asking for list of accomplishments
By Jake AngeloJanuary 8, 2026
18 hours ago
placeholder alt text
Real Estate
Google billionaire Larry Page copies the Jeff Bezos playbook, buying a $173 million Miami compound that will save him millions in taxes
By Nick LichtenbergJanuary 8, 2026
16 hours ago
placeholder alt text
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloJanuary 6, 2026
3 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.