• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
The Ledger

People Are Now Searching for How to Buy Bitcoin More Than for How to Buy Gold

By
David Meyer
David Meyer
Down Arrow Button Icon
By
David Meyer
David Meyer
Down Arrow Button Icon
November 7, 2017, 7:48 AM ET
Add Fortune on Google for similar content.

More people are now searching online for how to buy bitcoin than they are searching for how to buy gold, according to a new report.

The surge in the cryptocurrency’s attraction is coinciding with a well-performing U.S. stock market to reduce interest in gold, Bloomberg reports, a traditional safe haven. The news service looked at Google Trends to discover that “buy bitcoin” is now a more popular search term than “buy gold.”

It’s not hard to see why. Gold has appreciated this year by 11%, while bitcoin has gone up more than 600%, hitting $7,400 on the weekend before retreating below $7,000 (it’s $7,193 at the time of writing on Tuesday morning).

According to a New York Times report, big Wall Street investors are also “pouring their money” into the virtual coin, with the number of hedge funds focusing on cryptocurrencies increasing this year from 30 to almost 130.

The Chicago Mercantile Exchange (CME) Group said last week that it wanted to start trading bitcoin futures—a move that appeared to give the cryptocurrency greater legitimacy, but that also prompted some to express fears over the implications of bitcoin derivatives, given the low level of regulation in the market.

CME chair Leo Melamed said Tuesday that bitcoin will probably become an asset class like gold or stock. “We will regulate, make bitcoin not wild, nor wilder. We’ll tame it into a regular type instrument of trade with rules,” he told Reuters.

However, regulators still have to give their approval before CME’s plans can go ahead. And there are plenty of people, such as JPMorgan chief Jamie Dimon, who say the whole thing is a bubble that will blow up in investors’ faces.

About the Author
By David Meyer
LinkedIn icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in The Ledger

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in The Ledger

Keeping up with the SEC: Here’s what Kim Kardashian and your financial adviser have in common
CommentaryEndorsements
Keeping up with the SEC: Here’s what Kim Kardashian and your financial adviser have in common
By Michael BoeseNovember 29, 2022
4 years ago
Crypto lender BlockFi files for bankruptcy after FTX implosion
FinanceFTX
Crypto lender BlockFi files for bankruptcy after FTX implosion
By Chris MorrisNovember 28, 2022
4 years ago
New York bans new crypto mining power plants—for now
The LedgerFlorida
New York bans new crypto mining power plants—for now
By The Associated PressNovember 23, 2022
4 years ago
Sam Bankman-Fried gives most detailed  explanation yet about FTX’s collapse in letter to staff while still claiming ignorance of wrongdoing
The LedgerFTX
Sam Bankman-Fried gives most detailed explanation yet about FTX’s collapse in letter to staff while still claiming ignorance of wrongdoing
By Joanna Ossinger and BloombergNovember 22, 2022
4 years ago
Crypto brokerage Genesis said to be warning investors it may declare bankruptcy if it can’t raise at least $1 billion
The LedgerCryptocurrency
Crypto brokerage Genesis said to be warning investors it may declare bankruptcy if it can’t raise at least $1 billion
By Lydia Beyoud, Sonali Basak, Vildana Hajric, Muyao Shen and BloombergNovember 22, 2022
4 years ago
New FTX CEO hired to clean up Sam Bankman-Fried’s mess is being paid $1,300 an hour
The LedgerFTX
New FTX CEO hired to clean up Sam Bankman-Fried’s mess is being paid $1,300 an hour
By Jack Schickler and CoinDeskNovember 21, 2022
4 years ago

Most Popular

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
14 hours ago
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Economy
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
By Eleanor PringleJuly 24, 2026
2 days ago
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
Big Tech
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
By Sydney LakeJuly 23, 2026
3 days ago
Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal
Middle East
Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal
By Jason MaJuly 25, 2026
6 hours ago
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
Success
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
By Orianna Rosa RoyleJuly 25, 2026
17 hours ago
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
Economy
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
By Sasha RogelbergJuly 23, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.