And GrubHub investors aren't taking it well.
Facebook on Friday launched a service through which its U.S. users can order food for take-away or delivery directly through its app or website.
The company said in a blog post that it has also signed on food ordering services such as EatStreet, Delivery.com, DoorDash, and Olo.
Users will have to go to the “order food” section on Facebook’s “explore” menu, which will show them a list of participating restaurants in the vicinity through which they can place their order.
A year back, the company has said its U.S. users would be able to order food through a restaurants’ Facebook page.
Facebook’s shares fb were up nearly 1% in early trading on Friday. Shares of food order and delivery service GrubHub dropped nearly 3%.