By Jeff John Roberts
September 16, 2017

Picture a factory gushing pollution into a nearby waterway. Now, imagine the factory’s executives knew a giant leak was likely but did nothing to prevent it. Finally, think of those same executives waiting weeks to warn anyone of the spill, and then bungling the clean-up efforts—after first trying to profit from them.

If all this happened, the company responsible would face criminal fines and its executives would likely end up in prison.

That’s why Equifax and its leadership team can count themselves lucky they’re in the data business. Even though their incompetence and foot-dragging compromised the security of over 140 million Americans, they’re beyond the reach of criminal law. Sure, Equifax may face class action suits and a FTC investigation, but the worst that can happen to individual executives is they will have to resign (two already have)—probably with a tidy payout on their way out.

It doesn’t have to be this way. According to Jesse Eisinger, author of a recent book about white collar crime, there’s ample precedent for corporate executives going to jail for negligence. In an interview with Fortune, Eisinger pointed to a rule called the “responsible corporate officer” doctrine, which prosecutors can use to charge executives whose lack of oversight endangers the public welfare.

The catch, though, is the “responsible officer” rule has only been deployed in cases involving food, drugs or the environment. Examples include executives who received criminal penalties over mislabeled oxycontin shipments, and whose negligence led to salmonella-tainted eggs.

According to David Frulla, a regulatory lawyer at Kelley Drye, prosecutors can only bring responsible officer charges in respect to a specific law, such as the FDCA, that provides criminal penalties for violators. They can’t simply charge Equifax executives for general incompetence.

Right now, there’s no such federal law when it comes to personal data. But there probably should be given the clear public harm that occurs after major data breaches—including the Equifax hack, which has been widely described as the worst in history.

In the case of Equifax, hackers plundered not only the name and Social Security numbers of more than 100 million people but, in many cases, their phone numbers and home addresses (past and present) as well. Those who paid for Equifax’s credit monitoring service also had their credit card information stolen.

All of that data is already for sale in dark corners of the Internet, and is going to lead to a spate of scams and identity thefts that will haunt people for years. Meanwhile, the website Equifax set up to help consumers find out if they had been breached has also been found vulnerable to hackers, and critics are accusing the company of using the breach to tout paid ID Theft products. Some sort of punishment is clearly in order.

Many people in cyber-security circles caution that shaming corporate hacking victims is not a good idea because companies will be less forthcoming about data breaches. This reasoning is not convincing in the case of Equifax, however. The company’s whole business revolves around personal data—their failure to protect it should mean public disgrace.

Equifax executives behaved with brazen carelessness, storing the data in a way that made it easy for hackers to try and steal it. Eventually, the hackers broke in because Equifax failed to update a critical piece of software, even though a patch had been available for months. It’s poor practice, these days, for consumers not to update the software on their home devices. For a giant corporation to ignore software updates is simply reckless, and even more so when that corporation’s core business involves consumer data.

Equifax executives will nonetheless face no legal consequences for this debacle (other than three officers who could face charges for selling stock before the breach was disclosed). The U.S. right now just doesn’t have the laws to hold them accountable. Meanwhile, CEO Richard Smith will probably keep the $68.9 million he’s made from selling the company’s shares since 2016.

This could change, however, if Senators Orrin Hatch (R-UT.) and Ron Wyden (D-Ore.) are serious about getting to the bottom of the Equinox breach. Their proposed investigation should seek to identify who at Equifax was responsible for the breach, and also propose ways for this not to happen again.

According to Sam Buell, who teaches corporate criminal law at Duke University School of Law, scandals like the Equifax affair often trigger public conversations that lead to new regulatory oversight.

“There’s a good argument this is one of those industries where there’s a need for a higher standard or the pain of criminal punishment. When you’re in a business that has the potential to do this scale of harm, you have a duty of care for your product that could be covered by criminal law.”

Consumers would no doubt agree. The time is rapidly coming when executives should be held to the same standard for protecting personal data as they do for the environment or the food supply.

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