mobile-bannertablet-bannerdesktop-banner

Google Moves to Block Ads That Target Racist Searches

Sep 15, 2017

Alphabet's Google said it had disabled a "majority" of the offensive keywords that BuzzFeed found could be used by advertisers to target people searching for racist and anti-Semitic topics.

Google, the world's biggest advertising platform, not only allowed advertisers to target searches such as "Why do Jews ruin everything" but also suggested the user run ads next to searches such as "the evil jew" and "jewish control of banks," news site BuzzFeed discovered.

The ads were visible when such keywords were searched for and Google's ad buying platform tracked the ad views, according to the internet media company's report based on the campaign.

Get Data Sheet, Fortune’s technology newsletter.

Google disabled the keyword searches used in the campaign after BuzzFeed's inquiry, except an exact match for "blacks destroy everything," the report said.

"We've already turned off these suggestions and any ads that made it through, and will work harder to stop this from happening again," Google's senior vice president of ads Sridhar Ramaswamy said in an email.

The news comes a day after Facebook said it was temporarily disabling the ability of advertisers to target based on people's self-reported education and job information after a report that those features allowed targeting based on anti-Semitic topics.

All products and services featured are based solely on editorial selection. FORTUNE may receive compensation for some links to products and services on this website.

Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions