• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

I wrote that Boomers were choking America’s economy. Their responses to me were revealing

2

If Elon Musk merges SpaceX with Tesla he'll create a $3.4 trillion behemoth—with zero profits

3

U.S. says deals with Iran for safe Hormuz transit are prohibited

1

I wrote that Boomers were choking America’s economy. Their responses to me were revealing

2

If Elon Musk merges SpaceX with Tesla he'll create a $3.4 trillion behemoth—with zero profits

3

U.S. says deals with Iran for safe Hormuz transit are prohibited
TechFortune 500

Google’s Latest Doodle Is an Interactive Hip-Hop Celebration

By
David Meyer
David Meyer
Down Arrow Button Icon
By
David Meyer
David Meyer
Down Arrow Button Icon
August 11, 2017, 5:34 AM ET

Google regularly replaces its logo on its search engine with special versions that are designed to celebrate anniversaries, but sometimes it comes up with something truly diverting. Friday’s “Google Doodle” provides one of those occasions.

It’s a celebration of the 44th anniversary of the birth of hip-hop, which Google places at DJ Kool Herc’s legendary emceeing session at a Bronx back-to-school party. Music historians have also pointed to earlier records as arguably containing hip-hop’s roots, but the 1973 party is generally accepted as the genre’s seminal moment.

If you click on Google’s Doodle, you will first see a video, presented by hip-hop pioneer Fab 5 Freddy, that explains how Kool Herc extended the “breaks” in the records he played by using two turntables. With these instrumental, beat-heavy moments extended, people had more time to dance – and emcees found the space to rap over the beat.

Get Data Sheet, Fortune’s technology newsletter.

What’s particularly fun about Friday’s Doodle is that the video is followed by an interactive deejaying game, where you get two turntables, a cross-fader and a selection of records to mix together. You can even scratch the records using your mouse cursor or, on mobile, your finger.

Google’s Doodles started out as simple, contextual redesigns of the search engine’s logo – in 2001, for example, Google celebrated the birth of painter Claude Monet with an impressionist version of its logo.

In 2011, Google used innovations in the HTML5 web-coding standard to create an interactive nursery mobile that celebrated the birth of Alexander Calder, the toy’s designer. Since then, the format has provided for entertaining bursts of whimsy, such as recreations of the Pac-Man game and even the Moog synthesizer.

About the Author
By David Meyer
LinkedIn icon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Data centers could help determine who wins the next war, and a shortage of compute would be ‘catastrophic,’ retired general says
AIMilitary
Data centers could help determine who wins the next war, and a shortage of compute would be ‘catastrophic,’ retired general says
By Jason MaMay 31, 2026
6 hours ago
Low-budget films from YouTubers beat ‘Star Wars’ heavyweight at the box office — ‘we’ll probably look back at this as a real turning point’
Arts & EntertainmentMovies
Low-budget films from YouTubers beat ‘Star Wars’ heavyweight at the box office — ‘we’ll probably look back at this as a real turning point’
By Lindsey Bahr and The Associated PressMay 31, 2026
8 hours ago
AI will make the ‘tech bro’ class even richer, Nobel laureate Joe Stiglitz says, just as it can take your job
AIJobs
AI will make the ‘tech bro’ class even richer, Nobel laureate Joe Stiglitz says, just as it can take your job
By Catherina GioinoMay 31, 2026
10 hours ago
peter thiel
AIskills
Forget the STEM safety net. Peter Thiel warns AI is a bigger threat to technical roles than to creative thinkers
By Jake AngeloMay 31, 2026
10 hours ago
CEOs blame AI for layoffs, but an MIT professor says it fits a long-running pattern to find a cover story. ‘They’ve been saying that for 20 years’
AIthe future of work
CEOs blame AI for layoffs, but an MIT professor says it fits a long-running pattern to find a cover story. ‘They’ve been saying that for 20 years’
By Marco Quiroz-GutierrezMay 31, 2026
10 hours ago
Experimental pill nearly doubles survival time for people with advanced pancreatic cancer. ‘I actually started crying’
HealthHealth
Experimental pill nearly doubles survival time for people with advanced pancreatic cancer. ‘I actually started crying’
By Lauran Neergaard and The Associated PressMay 31, 2026
11 hours ago

Most Popular

I wrote that Boomers were choking America’s economy. Their responses to me were revealing
Personal Finance
I wrote that Boomers were choking America’s economy. Their responses to me were revealing
By Nick LichtenbergMay 31, 2026
15 hours ago
If Elon Musk merges SpaceX with Tesla he'll create a $3.4 trillion behemoth—with zero profits
Investing
If Elon Musk merges SpaceX with Tesla he'll create a $3.4 trillion behemoth—with zero profits
By Shawn TullyMay 31, 2026
19 hours ago
U.S. says deals with Iran for safe Hormuz transit are prohibited
Politics
U.S. says deals with Iran for safe Hormuz transit are prohibited
By Jack Wittels and BloombergMay 30, 2026
1 day ago
Ex–Google CEO Eric Schmidt warns U.S. tech workers: Competing with China’s grueling 12-hour workdays means sacrificing work-life balance
Future of Work
Ex–Google CEO Eric Schmidt warns U.S. tech workers: Competing with China’s grueling 12-hour workdays means sacrificing work-life balance
By Marco Quiroz-GutierrezMay 30, 2026
1 day ago
When loyalty is rewarded: Top earners who stay in their jobs get much larger pay increases than those who switch
Future of Work
When loyalty is rewarded: Top earners who stay in their jobs get much larger pay increases than those who switch
By Jacqueline MunisMay 30, 2026
2 days ago
Meet the Black women on Fortune's Most Powerful Women list shaping business leadership
MPW
Meet the Black women on Fortune's Most Powerful Women list shaping business leadership
By Cheyann HarrisMay 29, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.