• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipMost Powerful Women

What Google Should Have Learned From Uber About Handling an HR Crisis

By
Rachel Bitte
Rachel Bitte
Down Arrow Button Icon
By
Rachel Bitte
Rachel Bitte
Down Arrow Button Icon
August 9, 2017, 3:20 PM ET
Salon Viva Technology At Parc des Expositions In Paris
Christophe Morin—IP3/Getty Images

I’ve been in HR in the tech industry for over 20 years. It takes a lot to shock me. But when I learned Google fired the male engineer who authored the now-notorious gender inequality memo, I was surprised. It’s not the termination that shocked me—it’s the speed at which it all came to a head.

Of course, I’m not on Google’s HR team, so I will never know how they handled this investigation. It may have been thorough and exhaustive. From an outside perspective, the decision to terminate appears swift and decisive. But by firing him in less than 24 hours, the company added fuel to a very public fire, rather than try to defuse the situation.

My guess is that Google made the move because the company wants to be clear about what it stands for. It accomplished that. But this lightning-fast termination could stunt Google’s ability to understand why the situation happened in the first place. That takes time, and it’s hard to do in a day. You have to examine everything—what pushed the engineer to put these thoughts in writing, what portions of the memo did and didn’t violate policies, and who else is involved.

For Google, even if the eventual decision is glaringly obvious (i.e., we need to fire this guy), taking the time to weigh the pros and cons of every option—including suspension, departmental move, etc.—is critical.

And firing isn’t enough. In an instance like this, it’s important to look inward. While Google didn’t sanction this engineer’s words, it created the environment in which they were expressed. CEO Sundar Pichai’s response affirmed the company “strongly support[s] the right of Googlers to express themselves.” If an organization is going to place value on self-expression, it must seek to balance that openness with respect—and it’s the job of leadership to communicate what that balance is.

Sign up: Click here to subscribe to the Broadsheet, Fortune’s daily newsletter on the world’s most powerful women.

Google should hold itself accountable by acknowledging its role, identifying the changes it must make, and having conversations so future dialogue is more constructive. The primary goal of any HR investigation should be to better understand the multiple views of a situation, unearth the root cause of why an incident happened and recommend changes to make for the future.

The hardest (but most important) HR task is to suspend personal judgment in favor of facts. HR acts as a liaison between employees and employers. We have to keep the well-being of the entire company in mind. Unfortunately, that puts us in a tricky position, especially when it’s something we don’t personally agree with. I abhor most of the remarks he made. But my feelings are beside the point.

So, what would I have done differently? Taken it slower. Defused the situation as much as possible. Tried to cool internal and external tensions at least slightly—before making such a finite decision. Suspension is a common tactic; remove the employee from the workplace at least temporarily. Instead of reacting to headlines and inflamed passions, spend as much time as needed conducting a thorough, objective investigation into why this happened and, more importantly, what you can learn.

Ironically, a good example of this is Travis Kalanick’s temporary “leave of absence” before his eventual resignation from Uber. When I saw that, I thought: likely a delay tactic to take the story out of the headlines, at least temporarily. That’s smart HR. It allowed for distance, control, and a slightly less dramatic exit.

The final takeaway: as black and white as some things seem, shades of gray always exist. The “gray” in this memo comes in the form of a freedom of speech debate. Portions of the memo raised fair points for further discussion about how to appropriately express different views in the workplace. However, many other points clearly crossed the boundaries of what’s acceptable. It’s in those shades of gray that you find learnings about ourselves, our values and better understanding of each other. By taking the extra time to deescalate the situation and tease out the gray areas, we can figure out how to work together and be better to each other.

Rachel Bitte is chief people officer at Jobvite. She has 20 years of HR leadership and process excellence experience—particularly in the tech industry—with a focus on change leadership and talent management.

 

 

About the Author
By Rachel Bitte
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Leadership

Zohran, Trump
Commentarywork culture
Strange political bedfellows not that strange in the season of the new nihilism
By Ian ChaffeeDecember 31, 2025
52 minutes ago
Moreland
CommentaryRetirement
Retirement is changing. Here’s why companies need to change, too
By Mary MorelandDecember 31, 2025
1 hour ago
Melinda French Gates
SuccessMelinda French Gates
Melinda French Gates got her start at Microsoft because an IBM hiring manager told her to turn down its job offer—’It dumbfounded me’
By Emma BurleighDecember 31, 2025
2 hours ago
Clooney
EuropeMoving
George Clooney moves to France and sends a strong message about the American Dream
By Nick LichtenbergDecember 30, 2025
22 hours ago
SuccessCareer Advice
New billionaire Beyoncé’s advice for success starts with saying ‘no’ more: ‘If I’m not going to sleep dreaming about it, it’s not for me’
By Ashley LutzDecember 30, 2025
22 hours ago
Walker
C-Suitephilanthropy
Exiting CEO left each employee at his family-owned company a $443,000 gift—but they have to stay 5 more years to get all of it
By Nick LichtenbergDecember 30, 2025
22 hours ago

Most Popular

placeholder alt text
Europe
George Clooney moves to France and sends a strong message about the American Dream
By Nick LichtenbergDecember 30, 2025
22 hours ago
placeholder alt text
Success
Gen Z could wave goodbye to résumés because most companies have turned to skills-based recruitment—and find it more effective, research shows
By Orianna Rosa RoyleDecember 29, 2025
2 days ago
placeholder alt text
Law
YouTuber’s viral ‘Somali day care’ video spurs sweeping federal fraud probe in Minnesota as Walz defends oversight of $18 billion
By Nick LichtenbergDecember 30, 2025
1 day ago
placeholder alt text
Arts & Entertainment
Gen Zers and millennials flock to so-called analog islands 'because so little of their life feels tangible'
By Michael Liedtke and The Associated PressDecember 28, 2025
3 days ago
placeholder alt text
C-Suite
Exiting CEO left each employee at his family-owned company a $443,000 gift—but they have to stay 5 more years to get all of it
By Nick LichtenbergDecember 30, 2025
22 hours ago
placeholder alt text
Success
African millennials and Gen Z are quitting their big-city dreams to go make more money back on the farm
By Mark Banchereau and The Associated PressDecember 29, 2025
2 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.