• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Commentary

How Trump Is Turning Off Millennials Even More Than He Did Before

By
Amy Schafer
Amy Schafer
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
By
Amy Schafer
Amy Schafer
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
August 1, 2017, 4:23 PM ET
A group of New Yorkers gathered at Columbus Circle across
COLUMBUS CIRCLE, NEW YORK, UNITED STATES - 2017/07/29: A group of New Yorkers gathered at Columbus Circle across the Trump International Hotel and Tower New York in Central Park to raise their voices in protest against discrimination towards the LGBT community, in the aftermath of the Trump/Pence regime decision to ban transgender people from serving in the U.S. military. (Photo by Erik McGregor/Pacific Press/LightRocket via Getty Images)Erik McGregor — Pacific Press LightRocket via Getty Images

One of President Trump’s latest tweetstorms took on a new and concerning target: actively serving members of the United States military. In a flurry of tweets believed to be aimed at helping to pass broader legislation, he suggested that transgender service members incurred unsustainable cost and readiness issues. Targeting both currently serving transgender service members and recruits, the president tweeted they should not be allowed to continue their military careers, nor should they be recruited in the future.

Such a policy is a mistake and would harm the U.S. military. It would jeopardize the readiness of the military in a time of increasing international instability, and demonstrate a remarkable willingness to undercut both institutions and key military leadership. The military’s reticence to implement such a policy is based on a clear understanding both of the facts and the long-term ramifications of such a reckless pronouncement.

From a human capital perspective, Trump’s invectives go against best practices of organizational management, ranging from undercutting senior leaders he would be better served by empowering, such as Secretary of Defense James Mattis and the Joint Chiefs of Staff, as well as conveying to those within the military that their organization may revoke promises and turn on them at any point in time. This is a far cry from the “no soldier, sailor, airmen, or marine left behind” mission that has consistently characterized U.S. military operations and ethos.

When it comes to the fiscal ramifications of service, a study commissioned by the Pentagon indicates there is little fact behind this claim, with estimates putting the cost of transgender service members at less than one-tenth of 1% of the military health care budget. This clear disregard for facts and precedent generates instability in the guarantees the country makes to the young Americans who choose to serve in uniform, and quite possibly influences those considering service to look elsewhere for opportunities.

In trying to attract high-quality personnel, the military already faces an uphill battle in an improving economy, with declining rates of eligibility and interest among today’s youths. This becomes a multifaceted problem for recruiting and retention in the wake of Trump’s surprise announcement. First, if the military discharges currently serving transgender personnel, it will unexpectedly lose already trained and serving members of the force, in a time when many services are trying to increase their end strength. The cost of recruiting and training new personnel to fill this gap would be orders of magnitude greater than any potential savings on their health care. In addition to this loss, the military would likely face litigation from those who are forced to leave. The recruiting pool would also shrink, with transgender individuals no longer eligible, despite being twice as likely to serve.

Furthermore, millennials are far more likely than their parents to feel strongly about equal rights for LGBT persons, and this maltreatment could ostensibly have repercussions amongst the non-transgender youths considering military service. Discriminatory practices based upon one’s identity may give pause to those on the cusp of considering service, as well as to the influencers who play a critical role in either encouraging or dissuading people from joining the military.

 

Prior to President Trump’s flurry of tweets, Secretary Mattis had ordered a six-month study on the integration of transgender personnel, and the removal of those already serving was believed to be largely off the table, and unsupported by the Joint Chiefs of Staff. Indeed, in the wake of the announcement, the Pentagon referred all questions back to the White House, as well as disseminating a memo that no changes were to be implemented until official guidance was received and all personnel should continue to be treated with respect. The implied rebuke of the president speaks to the unconventional and disturbing way the announcement was handled, lacking consideration for service members and military readiness writ large. The disregard for the Department of Defense undermines senior military leadership, while eroding military readiness in its own right.

The latest reports that the White House and Department of Defense are now discussing the issue, despite broad bipartisan pushback against such a sweeping measure, are a concerning development. If executed, this policy will be at the eventual expense of our nation’s military and those who do choose to serve.

Amy Schafer is a research associate for the Military, Veterans, & Society program at the Center for a New American Security.

About the Authors
By Amy Schafer
See full bioRight Arrow Button Icon
By Bethany Cianciolo
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

trump
CommentaryHousing
The housing paradox: why banning institutional investors could make affordability worse
By Sean DobsonMarch 5, 2026
2 hours ago
vradenburg
CommentaryBrain
Poor brain health costs the world economy $5 trillion a year. The world is waking up to the crisis
By George VradenburgMarch 5, 2026
3 hours ago
mossadegh
CommentaryMiddle East
One key difference on America and Iran, then and now: the CIA had a plan for what would happen in 1953
By Gregory F. Treverton and The ConversationMarch 4, 2026
18 hours ago
altman
Commentarydisruption
Sam Altman, Jensen Huang and the other AI kingpins only have themselves to blame for the scare rippling through the economy right now
By Kevin ManeyMarch 4, 2026
1 day ago
wong
CommentaryLegal
Legal AI is splitting in two—and most people miss the difference
By David WongMarch 4, 2026
1 day ago
cuban
CommentaryDrugs
Trump promised lower drug prices. Here’s how Congress virtually guaranteed the opposite
By Tony LoSassoMarch 4, 2026
1 day ago

Most Popular

placeholder alt text
Health
Palantir and other tech companies are stocking offices with tobacco products to increase worker productivity
By Catherina GioinoMarch 4, 2026
1 day ago
placeholder alt text
Success
Uber CEO says his ‘really demanding’ work culture includes expecting employees to answer his emails over the weekend: ‘Don’t come here if you want to coast’
By Emma BurleighMarch 4, 2026
19 hours ago
placeholder alt text
Real Estate
Meet a burned out 28-year-old who pays $168 a month in China's faux Venice to retire early from her Shanghai finance gig
By Albee Zhang and The Associated PressMarch 2, 2026
3 days ago
placeholder alt text
Cybersecurity
Cities join Amazon in cutting ties with license-plate reader Flock following Ring's Super Bowl ad—that Flock 'didn't have anything to do with'
By Catherina GioinoMarch 3, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of gold as of March 3, 2026
By Danny BakstMarch 3, 2026
2 days ago
placeholder alt text
Success
Tech investor Bill Gurley says workers who went through the ‘college conveyor belt’ and chased safe jobs are at high risk of AI automation
By Emma BurleighMarch 3, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.