• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

2

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

3

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

1

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

2

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

3

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
TechTerm Sheet

Why Are Corporations So Bad At Working With Startups?

By
Erin Griffith
Erin Griffith
Down Arrow Button Icon
By
Erin Griffith
Erin Griffith
Down Arrow Button Icon
June 22, 2017, 10:00 AM ET
Illustration by Marly Gallardo for Fortune

This is the first of three stories in a series I’m calling “Corporate Innovation Tour.”

For the past few years, Fortune has been obsessed with the story of transformation. Every sector of the economy is going through a digital-driven shift of some sort, and we’ve chronicled that, from Marriott and Citigroup and BMW to L’Oreal and Microsoft.

Most Fortune 500 incumbents follow a pattern:

Stage 1: Dismiss the disruptive factors that could lead to their demise.

Stage 2: Wait for their stock price to start slipping. Witness Airbnb’s valuation creep above their own market cap and whine as Amazon trades at a P/E ratio of 187X.

Stage 3: Tout their internal innovation and bristle at the suggestion that they’re behind.

Stage 4: Panic and throw some money at vague innovation initiatives. Promote the heck out of those efforts, regardless of how effective they are.

Stage 5: Give up and make a crazy-sounding, headline-grabbing acquisition that looks like a Hail Mary.

Stage 6: Replace the CEO.

I’m most interested in the “make or break” moment that happens around Stage 4. There’s an intense desire from large corporations to associate themselves with startups and tech innovators. And of course, startups desperately want to work with big companies that can bring them legitimacy and potential customers. But those relationships don’t often work as planned.

Sign up for Term Sheet, Fortune’s newsletter on deals and dealmakers.

500 Startups, the accelerator program and venture fund that bills itself as the most active startup investor in the world, has surveyed 100 corporate innovation programs, which range from pilots and partnerships to direct investments and acquisitions. The survey found that — surprise! — most of them aren’t very successful. A full 81% of those surveyed say that fewer than 25% of their startup pilots have resulted in commercial deals.

Why such a low success rate? The study blames corporations for being slow, disorganized, and too conservative. (That blame suggests that the corporations have more to gain from these relationships than the startups do.)

500 Startups found that corporations aren’t working with enough startups — only 9% do more than 50 startup pilots a year — which isn’t enough to yield a meaningful number of successful deals. They need a “portfolio” approach. It’s self-fulfilling with 50 or more pilots a year are generally viewed internally as more successful and get more resources to execute more pilots.

Likewise, corporations move too slowly – 20% of companies take more than six months to do a deal, which may as well be six decades in startup years. Companies that “fast-track” processes like short NDAs, short purchasing agreements, centralized points of contact, and simple inbound application processes are more successful.

Lastly, corporates that struggle don’t have “organizational alignment” to keep startup engagements on track, get them the right resources, and ensure all parties are moving in the same direction.

One thing this study is lacking is a giant chart which maps out which programs move fast, experiment a ton, and produce positive results, and which ones are merely shopping for ideas to steal. (I’ve heard countless horror stories of the latter, especially from the auto industry when I was closely covering the self-driving car startups last year.) This is especially important information for cash and time-strapped startups, as more legacy corporations open up Silicon Valley outposts, launch accelerator programs, and go on “innovation tours” down the peninsula.

Find the full report here.

About the Author
By Erin Griffith
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

AI was supposed to cut health care costs. One of its first jobs was charging you more, PwC report shows
AIHealth Care Service
AI was supposed to cut health care costs. One of its first jobs was charging you more, PwC report shows
By Whizy Kim and Tech BrewJune 12, 2026
32 minutes ago
paul
AIWorld Cup
Machine learning gives the U.S. a 1% chance of winning the World Cup final in its own backyard
By Achim Zeileis and The ConversationJune 12, 2026
34 minutes ago
DoorDash wants you to stop scrolling and just tell its new AI chatbot what you’re hungry for
RetailDoorDash
DoorDash wants you to stop scrolling and just tell its new AI chatbot what you’re hungry for
By Dave Lozo and Morning BrewJune 12, 2026
42 minutes ago
Man in a blue shirt gesturing
AIBrainstorm Tech
AOL cofounder Steve Case on AI— major upside, real risk, and ‘probably a net negative’ for jobs
By Amanda GerutJune 12, 2026
1 hour ago
Astronaut costumes, teenage crypto millionaires, and a $300 million bet: Scenes from the SpaceX IPO
AISpaceX
Astronaut costumes, teenage crypto millionaires, and a $300 million bet: Scenes from the SpaceX IPO
By Eva RoytburgJune 12, 2026
1 hour ago
On the day of a historic IPO, SpaceX’s president is already hinting at a Tesla merger: ‘That might make Elon Musk’s life a little easier’
C-SuiteSpaceX
On the day of a historic IPO, SpaceX’s president is already hinting at a Tesla merger: ‘That might make Elon Musk’s life a little easier’
By Marco Quiroz-GutierrezJune 12, 2026
1 hour ago

Most Popular

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Environment
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
3 days ago
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
Investing
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
By Jim EdwardsJune 12, 2026
9 hours ago
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
Energy
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
2 days ago
Current price of oil as of June 11, 2026
Personal Finance
Current price of oil as of June 11, 2026
By Joseph HostetlerJune 11, 2026
1 day ago
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
Success
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
By Catherina GioinoJune 11, 2026
1 day ago
Meet the SpaceX employees who are set to become multimillionaires thanks to its IPO: from execs to even welders
Success
Meet the SpaceX employees who are set to become multimillionaires thanks to its IPO: from execs to even welders
By Preston ForeJune 11, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.