• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

Transgender Activists to Facebook: A Pride Month Button Isn’t Enough

By
Lisa Marie Segarra
Lisa Marie Segarra
Down Arrow Button Icon
By
Lisa Marie Segarra
Lisa Marie Segarra
Down Arrow Button Icon
June 16, 2017, 2:32 PM ET
Midsumma Pride March Melbourne Australia
A rainbow flag with the thumbs up facebook like symbol and other gay rights related placards during the Midsumma festival pride march in St KildaAsanka Brendon Ratnayake—Getty Images

Facebook released its “pride” reaction button to celebrate Pride Month earlier this June, allowing users to respond to posts and comments with a “pride” reaction featuring the rainbow flag. But some members of the LGBTQ community say the platform still hasn’t done enough to protect transgender users.

“We thank Facebook for its efforts to raise support for and visibility of our LGBTQ community during Pride Month,” Kate Kendell, executive director of the National Center for Lesbian Rights, said. “But we also challenge them to amend their policies to better serve our trans family.”

Facebook lets users choose a custom gender and preferred pronouns, and doesn’t require users to provide a “legal” name, but it still requires some users to verify their name with identification, a policy that can expose transgender people on the site. When asked to provide further identification or get off the site, transgender users can be forced to reveal their identity by using the name they were born with. Facebook told Fortune it doesn’t have data on how many users are currently asked to provide further identification, though acknowledged users can be asked to show IDs.

Transgender activist Geena Buono, a founder of the Asbury Park chapter of New Jersey Transgender Day of Remembrance, said the name policy can end up outing transgender people and can leave them exposed to harassment.

“It doesn’t affect me because I’ve fully transition and legally changed my name, but I’ve seen it affect others,” Buono said. “In doing so, they find themselves in a frightening place once you have to go back to something. It is their real name as far as I’m concerned.”

The name verification process caused controversy two years ago after transgender users were asked to use their legal names or were banned from the site, temporarily or permanently. In July 2015, an Ethiopian LGBT activist who goes by “HappyAddis” was told his account would remain blocked until he uploaded documents verifying that was his name. In 2015, Facebook responded by saying in release that they were opening up the process to be more accommodating to the transgender users’ needs.

“Many times, in LGBT, the T is sort of a stepchild,” said Buono. “Sometimes people aren’t really sensitive or aware of the things they’re doing or of some contradiction. That being said, I’m glad there is a pride reaction. Unfortunately, they have to get on the same page with their sensitivity training and understanding the needs of the trans community.”

Facebook said the policy is meant to prevent harassment from anonymous accounts and that profiles flagged for fake names are more likely to have violated community standards. A spokesperson for Facebook also said the company supports the LGBTQ community through its workplace environment, participation in Pride events and policies.

“We want to make sure people can use the names they’re known by, whether that’s their legal name or not,” a spokesperson from Facebook said. “In 2015, we made improvements to how we enforce our names policy based on feedback from our community. As a result, we’ve reduced the number of inaccurate fake-name reports and made it easier for people to confirm their name if necessary. We continue this work because is important that this policy works for everyone, especially for communities who are marginalized or face discrimination.”

“I think,” Buono said, “in their defense, it’s just ignorance. I would hate to think they knew better and were doing it anyway. I think they just need to be a little more sensitive to the needs of the transgender community.”

About the Author
By Lisa Marie Segarra
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

nyse
CommentaryAI agents
Your trusted advocate or your rebellious Frankenstein: how you deploy agentic AI determines which one you get
By Jeffrey Sonnenfeld, Stephen Henriques, Yevheniia Podurets and Jasmine GarryMay 7, 2026
21 minutes ago
Exclusive: Gusto crosses $1 billion in 12-month trailing revenue
NewslettersTerm Sheet
Exclusive: Gusto crosses $1 billion in 12-month trailing revenue
By Allie GarfinkleMay 7, 2026
30 minutes ago
Gusto’s path to $1 billion in revenue, milestone-by-milestone
Startups & VentureSoftware
Gusto’s path to $1 billion in revenue, milestone-by-milestone
By Allie GarfinkleMay 7, 2026
1 hour ago
President Donald Trump after signing executive orders in the Oval Office of the White House on April 30, 2026 in Washington, D.C. (Photo: Andrew Harnik/Getty Images)
NewslettersFortune Tech
Trump’s AI policies sound oh so familiar
By Andrew NuscaMay 7, 2026
1 hour ago
Wall Street has decided the war is already over as stocks rally globally on peace talk progress
PoliticsMarkets
Wall Street has decided the war is already over as stocks rally globally on peace talk progress
By Jim EdwardsMay 7, 2026
3 hours ago
san francisco
Real EstateHousing
AI is quietly splitting the housing market in two: Bay Area luxury homes are up 13%, affordable ones are collapsing
By Jake AngeloMay 7, 2026
4 hours ago

Most Popular

A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
1 day ago
Tokyo is throwing out its strict office dress code and asking workers to wear shorts amid the war in Iran energy crisis
Success
Tokyo is throwing out its strict office dress code and asking workers to wear shorts amid the war in Iran energy crisis
By Emma BurleighMay 5, 2026
2 days ago
Economists have found an answer to slowing cognitive decline: avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: avoid retiring early, study finds
By Sasha RogelbergMay 5, 2026
2 days ago
Mark Zuckerberg once gave a Facebook engineer startup advice at 2 a.m. while 'hanging out with all the interns'—she quit and raised millions after
Success
Mark Zuckerberg once gave a Facebook engineer startup advice at 2 a.m. while 'hanging out with all the interns'—she quit and raised millions after
By Orianna Rosa RoyleMay 6, 2026
19 hours ago
AI could solve America's $39 trillion debt crisis—but only if Washington abandons displaced workers, Yale Budget Lab warns
Economy
AI could solve America's $39 trillion debt crisis—but only if Washington abandons displaced workers, Yale Budget Lab warns
By Jake AngeloMay 6, 2026
19 hours ago
The IRS may owe COVID-era refunds to tens of millions of taxpayers. Here’s who could qualify
Personal Finance
The IRS may owe COVID-era refunds to tens of millions of taxpayers. Here’s who could qualify
By Sydney LakeMay 6, 2026
21 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.