• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechUber Technologies

Uber’s New Fare System Raises Its Cut While Angering Drivers

By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
May 20, 2017, 1:25 PM ET

Uber has acknowledged that an experimental pricing system it introduced last year may result in drivers collecting a smaller portion of some fares. The ride-hailing company made the disclosure in an email sent to drivers on Friday, confirming suspicions that have been breeding driver resentment for months.

Under the new system, in place in 14 major markets, driver pay is no longer directly tied to how much passengers pay. Instead, Uber can increase fares based on factors like destination and time of day, but still only pay drivers based on mileage and time spent on individual rides.

All drivers must accept the new agreement by Monday to continue driving.

Get Data Sheet, Fortune’s technology newsletter.

Speaking to Bloomberg, Uber head of product Daniel Graf said the new fare system, billed as “route-based pricing,” crunches historical ride data to evaluate how much customers were willing to pay. As an example, Bloomberg suggested that a rider traveling from one affluent neighborhood to another may be charged more than a rider taking the same length of trip in a less affluent part of town.

However, Uber clarified in follow up comments to Engadget that it is not profiling riders based specifically on their apparent wealth.

(Either way, this appears to contradict previous statements Uber made to Fortune that it charged some riders more because it overestimated the length or duration of the ride.)

“Route-based pricing” is part of the upfront pricing system that Uber introduced in June to certain markets that also have Uber’s lower-priced UberPool carpooling service.

Drivers quickly noticed that their payouts remained based on the old distance-based fares, rather than the Upfront fares charged to passengers. In April, a driver in California filed a lawsuit that described the system as “an active, extensive, methodical scheme … to defraud drivers.”

For more about Uber, watch:

The new pricing system does also sometimes charge riders less than the standard fare, particularly for UberPool, while keeping driver pay the same. Graf says this arrangement lets Uber “serve more people in more places at fares they can afford.” Translation: it creates a bigger price spread between Uber’s high- and low-end services.

In an informal survey of 165 trips across multiple Uber service tiers in New York City, the blog TheRideShareGuy demonstrated earlier this month that the upfront fare structure often lowered the cost of UberPool rides, while raising the price of higher-end services like UberX.

But the survey found, in aggregate, that Uber kept a larger share of ride payments. The site’s very rough estimate suggested the structure could generate an extra $7.43 million monthly for Uber in additional revenue in New York alone. That sort of shift, if it were broadened to more markets, could offset a meaningful portion of Uber’s consistent operating losses, which totaled $2.8 billion in 2016.

About the Author
By David Z. Morris
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

sternfels
CommentaryConsulting
AI makes human intelligence more important, not less 
By Bob Sternfels and Lucy PerezJanuary 22, 2026
10 hours ago
Building with a Deloitte company sign
Future of WorkConsulting
Deloitte to scrap traditional job titles as AI ushers in a ‘modernization’ of the Big Four
By Jake AngeloJanuary 22, 2026
10 hours ago
NewslettersEye on AI
OpenAI’s former head of sales is entering VC. She still calls herself an ‘AGI sherpa’
By Sharon GoldmanJanuary 22, 2026
11 hours ago
David Sacks gestures during a speech outside the White House
AITech
America could ‘lose the AI race’ because of too much ‘pessimism,’ White House AI czar David Sacks says
By Tristan BoveJanuary 22, 2026
11 hours ago
Elon Musk, in front of a blue "World Economic Forum" background, puts his hand to his mouth.
EnergyDavos
Elon Musk warns the U.S. could soon be producing more chips than we can turn on. And China doesn’t have the same issue
By Sasha RogelbergJanuary 22, 2026
11 hours ago
maduro
CybersecurityVenezuela
America hacked Venezuela’s grid to literally turn off the lights on Jan. 3. It could happen here, too
By Saman Zonouz and The ConversationJanuary 22, 2026
12 hours ago

Most Popular

placeholder alt text
Economy
'Some form of crisis is almost inevitable': The $38 trillion national debt will soon be growing faster than the U.S. economy itself, watchdog warns
By Nick LichtenbergJanuary 22, 2026
11 hours ago
placeholder alt text
Success
Nvidia CEO Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction are about to be unlocked because someone needs to build all these new AI centers
By Preston ForeJanuary 21, 2026
2 days ago
placeholder alt text
Politics
Jamie Dimon tells Davos: ‘You didn’t do a particularly good job making the world a better place’
By Eleanor PringleJanuary 21, 2026
2 days ago
placeholder alt text
Economy
Jamie Dimon says he’d have no issue paying higher taxes if it actually went to people who need it. Right now it just goes to the Washington ‘swamp’
By Eleanor PringleJanuary 21, 2026
2 days ago
placeholder alt text
AI
Elon Musk says that in 10 to 20 years, work will be optional and money will be irrelevant thanks to AI and robotics
By Sasha RogelbergJanuary 19, 2026
4 days ago
placeholder alt text
Energy
Elon Musk warns the U.S. could soon be producing more chips than we can turn on. And China doesn’t have the same issue
By Sasha RogelbergJanuary 22, 2026
11 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.