The campaign wanted to track people.
President Donald Trump’s 2020 campaign team has apparently reversed course after a report surfaced about a feature that could have privacy implications.
CBS News says that it contacted the Trump Campaign about the feature. While the campaign did not acknowledge its inclusion, the clause was quickly removed from the site after the inquiries were made.
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Beacons are used predominantly in retail and some other industries as ways to approximate a person’s location around a given area. The beacons connect to Bluetooth-enabled devices like smartphones, and without informing device owners, can track where they go. Beacons are often used to send advertisements to those they’re tracking.
While it’s not immediately clear what the Trump campaign hoped to do with the beacon clause, if anything, like most website Privacy Policies, Trump site users tacitly agree to the terms just by visiting and “using” the page. So even without actively opting in to the tracking, Trump campaign website owners could have given their approval to be tracked by beacons.
It’s also possible, however, that the Trump campaign intended to use the feature but ultimately decided against it after receiving privacy inquiries.