• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryMost Powerful Women

Facebook Exec: How to Call Out Gender Bias at Work

By
Deb Liu
Deb Liu
Down Arrow Button Icon
By
Deb Liu
Deb Liu
Down Arrow Button Icon
April 26, 2017, 12:46 PM ET
Facebook

The MPW Insiders Network is an online community where the biggest names in business and beyond answer timely career and leadership questions. Today’s answer for, “How can women respond to gender stereotyping at work?” is written by Deb Liu, vice president of platform and marketplace at Facebook.

Gender stereotyping in the workplace is often unintentional and the product of unconscious bias. Each time we let stereotyping go by without calling it out, we miss the opportunity to create mutual acknowledgement of what occurred and the opportunity to address it in real time, and tacitly agree that stereotyping is okay. These missed opportunities allow gender stereotyping to persist. Fortunately, by encouraging open discussion in the workplace, we can foster a culture invested in diminishing bias.

Call bias out when you hear it

I’ve spent the past 15 years working in tech at a number of different companies. I remember one time when a coworker said of a candidate we were considering: “I don’t think she would be a good fit. She is kind of bossy.” I spoke up and said to him: “Please don’t say that. You wouldn’t use that term to describe a male candidate.”

He clarified his comment, acknowledging that I was right. “What I mean to say is that the way she communicated her ideas in the interview undermined her ability to persuade and influence.” By calling out the stereotype, he was forced to unpack what he meant, rather than falling back on a loaded gender term. This led to a clearer articulation of why he believed she would not be successful in the role.

On another occasion, a colleague told me that I ran meetings that were “gossipy.” I asked him what he meant, because he would never use the word to describe a male coworker. He replied, “What I meant to say was that your meetings are often very casual in the beginning as people are getting settled in. Everyone chats for a while. You would benefit by getting down to business faster.” He thanked me for calling him out to clarify his feedback. A year later he told me that my response was one of the most effective pieces of feedback he had ever received, because it reminded him of his unconscious bias.

In both of these cases, the stereotyping was innocuous. But pushing on the truth behind the words created a clearer conversation.

 

Confront gender expectations

Gender stereotyping is built into our culture and how we interact with one another, so we also see it in our workplaces. Women are considered leaders if they are warm and competent, while men can be considered leaders without being seen this way. There is a subtle, but added, tax on women based on what we expect of them. Not all women are warm, and so many would consider them less worthy of leadership. Likewise, a woman with Parent Teacher Association (PTA) on her resume is 79% less likely to get hired and is offered on average $11,000 less in salary, because people question her commitment to work, according to a 2007 study published in the American Journal of Sociology.

These expectations mean that women in the workplace have the added requirements of being warm and proving they are committed to their home and work. While these expectations are difficult to overcome, we can begin the process of eliminating them by confronting and challenging them, both within ourselves and with our peers.

At Facebook, we work to build an inclusive environment through a variety of recommended internal trainings designed to encourage our employees to identify and overcome gender stereotypes. Nearly 100% of our senior leadership has taken our Managing Unconscious Bias class and over 75% of the entire company has opted to do so. Since introducing the training, I have seen a number of instances in which people interrupted active bias, calling it out on the spot.

Making implicit gender stereotypes explicit and openly confronting them takes away their power. Stereotypes have a lasting influence because they conform to our preconceived notions. Asking for a deeper level of detail and understanding pushes us to challenge those notions, which ultimately benefits us all.

About the Author
By Deb Liu
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

LI
CommentaryLinkedIn
AI adoption isn’t the hard part, it’s building employee agency
By Teuila Hanson and Mohak ShroffApril 3, 2026
20 hours ago
I helped build Uber and Discord and now my tools help fuel billion-dollar unicorns. But Silicon Valley is losing the AI race to itself
CommentarySilicon Valley
I helped build Uber and Discord and now my tools help fuel billion-dollar unicorns. But Silicon Valley is losing the AI race to itself
By Sumeet VaidyaApril 3, 2026
20 hours ago
messi
CommentaryFlorida
Apollo and FC Barcelona just proved legacy markets are losing their grip on business
By Mike SimasApril 2, 2026
2 days ago
kroenke
CommentarySoccer
Why American billionaires are abandoning Wall Street for English soccer clubs
By Andrés MartinezApril 2, 2026
2 days ago
wyle
CommentaryTV
What HBO’s ‘The Pitt’ gets right—and wrong—about treating alcohol use disorder
By Jonathan Hunt-GlassmanApril 2, 2026
2 days ago
nic
CommentaryInsider trading
Prediction markets caught insider traders in real time. Congress wants to shut them down anyway
By Nic PuckrinApril 2, 2026
2 days ago

Most Popular

Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
Innovation
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Fortune EditorsApril 3, 2026
23 hours ago
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
2 days ago
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometown
Magazine
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometown
By Fortune EditorsApril 3, 2026
1 day ago
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
Success
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
By Fortune EditorsApril 2, 2026
2 days ago
Current price of oil as of April 3, 2026
Personal Finance
Current price of oil as of April 3, 2026
By Fortune EditorsApril 3, 2026
20 hours ago
Current price of silver as of Friday, April 3, 2026
Personal Finance
Current price of silver as of Friday, April 3, 2026
By Fortune EditorsApril 3, 2026
20 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.